NFT Analytics Firm bitsCrunch Partners with Mastercard to Help Non-Crypto Natives Secure Their Digital Assets

bitsCrunch will be incubated through Mastercard’s Start Path program.
Image source: bitsCrunch

Last Updated on October 19, 2022

Quick take:

  • Mastercard’s Start Path is a global startup engagement program helping innovative later-stage startups scale.
  • bitsCrunch suite of services can help Mastercard’s customers make informed decisions on buying/selling NFTs.
  • The partnership allows companies to access Mastercard’s global ecosystem to reach new audiences.

NFT analytics startup bitsCrunch today announced a partnership with Mastercard and will be incubated through Mastercard’s Start Path, a global startup engagement program that helps scale innovative later-stage startups.

The incubator program provides startups with the necessary infrastructure and support such as access to Mastercard’s fintech solutions, global customer base and partners.

Founded in 2020, bitsCrunch has developed a suite of services to help consumers make informed decisions on buying and selling NFTs. bitsCrunch’s analytics dashboard named Unleash NFTs tracks wallet collections and sales across multiple marketplaces on all blockchains to help collectors assess the net worth of their collectibles. 

Other services the company is working on include as Scour (a wash trading detection solution), Liquify (an AI fair price value estimator for NFTs) and Crunch DaVinci (a digital asset forgery detection system).

Mastercard made its first moves into the NFT space through a partnership with Coinbase for its upcoming NFT marketplace. Its expansion into the world of digital assets aims to help non-crypto natives facilitate transactions, making it easy for them to purchase digital assets with fiat, credit card and debit card.

Through this latest partnership with bitsCrunch, Mastercard aims to provide customers with cutting edge collaboration solutions to secure digital assets and offer consumers a direct gateway to the NFT market.

“The partnership with bitsCrunch allows companies to access MasterCard’s global ecosystem and reach new audiences through MasterCard customers. The collaboration will provide safe and secure transactions, which will enhance the brand’s credibility,” said a spokesperson from the MasterCard Start Path Program Team.

On the other hand, bitsCrunch can benefit not just from the support provided in the Mastercard Start Path incubator program, but the startup can also leverage Mastercard’s global consumer base to reach the mainstream market. 

“With tech-savvy tools, an incredible team, and industry expertise, bitsCrunch ensures consistent quality and safety across the digital assets startups. Collaborating with MasterCard Start Path helps us deliver the best-in-class solutions to emerging crypto industry customers and transforming business landscapes,” commented bitsCrunch CEO Vijay Pravin Maharajan.

In February, the startup raised $3.6 million in an oversubscribed private funding round led by Animoca Brands, with participation from Coinbase Ventures, Capital, Polygon Studios and more.

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