NBA’s Miami Heat Launches Web3 Strategy in Partnership with Chain

Chain will become the first blockchain company to appear on NBA team Miami Heat’s shirt in a multi-year partnership deal.
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Quick take:

  • Miami Heat has jumped on the web3 train in partnership with Chain.
  • The blockchain infrastructure company will power the Miami, FL-based NBA team’s web3 strategy.
  • Miami will advertise and promote Chain across multiple platforms and make it its primary shirt sponsor.

Miami Heat has launched its web3 campaign in partnership with Chain. The Miami, FL-based NBA team is making its first major foray into the industry in a multi-year deal that will see Chain become its blockchain infrastructure provider.

On the other hand, the basketball team will become Chain’s official advertising and promotional partner, with the web3 infrastructure provider becoming the first blockchain company to have its logo appear on the HEAT shooting shirt.

In addition, Miami Heat will promote and advertise Chain across multiple platforms including social media and game day events.

“On behalf of the team at Chain, I couldn’t be more excited to work with the Miami Heat as the exclusive Web3 and Blockchain Infrastructure Partner,” said Chain CEO, Deepak Thapliyal. “This partnership is an incredible opportunity for Chain, and we look forward to engaging with the South Florida community.”

Miami Heat joins a growing list of sports teams that have collaborated with web3 companies to improve sports experiences for their fans. 

In the US, several Major League Soccer and Major League Baseball teams have collaborated with fan token platform Sorare to spearhead their web3 strategies. Chain offers something slightly different.

The company has collaborated with leading retail luxury brands, sports organisations and financial services providers to build the web3 infrastructure required to launch new experiences for customers.

Web3 is generally described as the next generation of the internet that leverages emerging technologies like artificial intelligence, decentralised apps, blockchain and AR/VR to power interactive experiences in the metaverse while ushering in a new age of community-owned platforms.

“We’re really happy to welcome Chain into the fold of our franchise,” said John Vidalin, Executive Vice President and Chief Commercial Officer of the Miami HEAT. “This partnership has some unique advertising and promotional elements and we’re excited to get started.” 

Chain sees its blockchain infrastructure as the bridge between web2 and web3, helping brands transition to the next iteration of the web.

The company recently announced another multi-year deal with Kraft Group’s sporting franchises New England Patriots (NFL) and New England Revolution (MLS).

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