Quick take:
- The NBA Lane celebrates the league’s 75th anniversary season.
- Fans can play games in the immersive NBA-themed metaverse.
- The experience is available to US and Canada users aged 18 and above.
The NBA rolled out its NBA Lane campaign last October in anticipation of the league’s 75th anniversary season this year. The campaign is a tribute to basketball’s greatest legends and the new generations of stars that have succeeded them, and now, fans can have the NBA Lane experience first-hand in the metaverse.
From today through Jun 30, anyone aged 18 and above in the US and Canada can enter NBA Lane on Horizon Worlds via the Meta Quest 2 virtual reality headset. The immersive VR experience allows users to celebrate their love for the NBA with some fun activities.
Users can play games such as Free Throw Shootout, where the player who sinks the most shots in the moving hoop wins; participate in the Low-Gravity Dunk Contest; enjoy epic NBA content including game highlights and player interviews on a giant screen in front of the arena; and take a selfie in virtual reality in the NBA Trophy Room.
NBA Lane’s virtual reality experience is the latest chapter of the league’s season-long campaign celebrating its 75th Anniversary Season. The league previously premiered the Playoffs on NBA Lane short film on Mar 30 all @NBA social media platforms and on NBA.com/75.
The short film features six NBA All-Stars and more than 20 NBA legends, broadcasters, celebrities and notable faces from around the game and captures the excitement, culture and history of the NBA postseason.
Set in the fictional neighbourhood of “NBA Lane”, Playoffs on NBA Lane follows an illustrious group of NBA fans and legends as they descend upon the neighbourhood arena in preparation for the 2022 NBA Playoffs.
Playoffs on NBA Lane stepped into the metaverse with highlights infused with ESPN’s “NBA CourtView” 3D video technology. Additionally, popular Fortnite characters Peely and Fishstick made an appearance at the arena to tip off the NBA postseason.
Besides metaverse experiences, NBA has also released NFTs to pay homage to the league’s 75th Anniversary Season. It unveiled its 2022 All-Star Court NFT on Feb 4.
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