Mobile Technology Brand OnePlus Jumps into the Metaverse with a Virtual Theme Park on Roblox

The theme park, named OnePlus World, was developed by creative production agency Transparent House.
Image source: OnePlus

Quick take:

  • The virtual theme park is open to visitors of all ages.
  • It offers communal activities, seasonal events, and special entertainment.
  • Visitors can find hidden coupon codes to redeem free OnePlus earbuds.

Global mobile technology brand, OnePlus, today announced the launch of its virtual theme park on Roblox, named OnePlus World. The theme park is now open to visitors of all ages.

Set in a sprawling, mountainous, high-tech park nestled along a coastline, visitors enter OnePlus World through the Event Center, a gathering spot offering communal activities, seasonal events, and special entertainment, with the virtual OnePlus Store located nearby.

To create OnePlus World, the mobile technology company tapped creative production agency Transparent House, which led the development of the virtual theme park. The agency’s executive producer, Denis Krylov said that both companies had been discussing developing in the metaverse “for some time.” 

“Ultimately, the decision was made to build on Roblox, to design a fun, utopian cityscape, and to focus on openness and exploration, where community members have total freedom, and virtually endless opportunities for highly imaginative gameplay experiences,” Krylov added.

Transparent House Producer Cameron Rosinski addressed the deep integration of brand values into OnePlus World. “OnePlus strives to deliver on speed and performance, and its ‘Never Settle’ motto also served as our design mantra,” he said. “We set out to create an experience that lets visitors explore as they please, travel in exciting ways, and discover new realms.”

Visitors can explore the theme park by racing on futuristic motorcycles, shredding on a hoverboard, and get around with other modes of transportation such as skydiving or ziplining. At charging stations throughout the park – a reference to the SuperVOOC” fast charging feature of OnePlus phones – competitors can Fast Charge to run around even faster.

Adventurous players can also hunt for special Treasure Mines, hidden locations, complete the “Never Settle” word game or look for hidden coupons scattered around the theme park to win free OnePlus products. The first 200 to redeem the secret codes will receive a free pair of OnePlus earbuds.

“With its Roblox Studio constantly adding new features, and hundreds of millions of registered users, Roblox is a great platform for OnePlus to use to stake its claim in the metaverse,” said Alex Smetanin, Transparent House’s Head of Production. “This venture will allow anyone to interact with the brand and its values in interesting ways. Based on engagement, we will continue to optimize the features and expand the experiences in new and exciting ways.”

Several brands across fashion, beauty and tech have been partnering with Roblox to appeal to Gen-Z users in the virtual world. OnePlus’ entry into the metaverse comes weeks after Samsung’s sponsored popstar Charli XCX’s metaverse concert on Roblox as part of a campaign to promote the Galaxy Z Flip3 smartphone. 

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