- Grudin was VP of content and community partnerships at Meta.
- He will take on his new role at Dapper in September.
- In his new role, Grudin will drive partnerships as well as developer experience and marketing across the Dapper Labs portfolio.
Meta’s VP of content and community partnerships, Nick Grudin, today announced that he is leaving the social media giant after 12 years. Next month, Grudin will take on a new role as Chief Business Officer (CBO) at Dapper Labs.
Grudin joined Facebook in 2010 as the first hire focused on media partnerships. Over the decade, he has seen the company through its transition to mobile, growing the video ecosystem and making it a large part of how people consume media on Facebook and Instagram, to the ongoing innovation in content and the creator economy as Instagram rolls out NFTs to 100 countries.
During his tenure as VP of content and community partnerships at Meta, Grudin led global partnerships and content across video, creators, entertainment, sports, media, and community, with a focus on Facebook and Instagram.
Prior to joining Facebook, Grudin was VP of Business Development at Newsweek. He was also previously a staff writer at Los Angeles Daily News and a freelance reporter on real estate trends at New York Times.
With Grudin’s departure from Meta, his team will report directly to Justin Osofsky, VP of content and global operations. “We’re grateful for Nick’s contributions over the last 12 years and we wish him well in his future endeavors,” a Meta spokesperson told Variety. “Through his leadership, the content and community partnerships team is well positioned to innovate for years to come. Meta continues to be an incubator for great leaders and we’re excited to see what Nick does in his next chapter.”
Grudin’s appointment at Dapper Labs in September coincides with the new season of NBA Top Shot, the company’s flagship product, along with the introduction of new blockchain products and partnerships. Dapper Labs’ current CBO Mik Naayem will be promoted to president of the company.
In his new role, Grudin will be responsible for driving partnerships as well as developer experience and marketing across the Dapper Labs portfolio, which includes Dapper wallet, Flow blockchain and the Dapper Sports Studio, developer of NBA Top Shot, NFL All Day and UFC Strike.
On Tuesday, Dapper Labs announced a partnership with Super Bowl LVI Champion Los Angeles Rams on Team NFTs for the 2022 NFL season.
“With his proven track record of driving brand and customer experiences while also enabling scalable and sustained growth, Nick will help us to further accelerate our goal to bring the first billion people to the blockchain,” Dapper Labs CEO and co-founder Roham Gharegozlou said in announcing Grudin’s hire.
In a LinkedIn post, Grudin commented: “In my next chapter, I’m excited to join Roham Gharegozlou and the Dapper Labs team, where I’ll help drive mainstream adoption of decentralized technologies, and put a crypto wallet in every pocket. This technology should be accessible, easy and safe, and I’m thrilled to join a company making this vision a reality with experiences like NBA Top Shot, NFL All Day, UFC Strike, Seussibles, Genies – and much more to come!”
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