Quick take:
- Danny Greene will be tasked with building community and utility for Meebits holders.
- He will also serve as Meebits’ community liaison and develop strategic partnerships.
- Greene was previously VP of global marketing at NFT platform, Curio.
Danny Greene, the general manager of MeebitsDAO, which governs the Meebits NFT collection, is leaving his position to join Yuga Labs as Meebits’ brand lead, The Block reports.
His new role as Meebits’ brand lead will be a continuation of his role at MeebitsDAO as he will be tasked with building community and utility for Meebits holders. Yuga Labs told The Block that Greene will also serve as Meebits’ community liaison and develop strategic partnerships.
Greene began his career in Web3 as VP of global marketing at NFT platform, Curio, in February 2021. After leaving Curio, he founded Web3 marketing agency, Luna For Good, and is an entrepreneur in residence at Block::Block, a creative blockchain lab building products at the intersection of Web3, NFTs, and DAOs – and is the principal sponsor of MeebitsDAO.
“Over the past 15+ years, I have worked in entertainment, tech, investment management, public relations, and nonprofits – primarily in marketing, communications, and strategy roles. Now, I’m all in on web3! Blockchain, crypto, and NFTs are the intersection of art/culture, technology, and finance; all of my passions and interests combined,” reads his LinkedIn bio.
Prior to going “all in on Web3,” Greene was a brand manager consultant at Activision, where he managed integrated marketing campaigns for the Call of Duty Endowment. He later went on to become managing director at a private equity fund, a social impact consulting firm, and a full-service strategic communications firm.
As the general manager of MeebitsDAO, he defined its strategy, managed all communications, oversaw all product development, and facilitated its decentralised governance. He also launched the Meekicks, an NFT wearable; created the Meebits Snapchat augmented reality filter and introduced the Meebot Mascot at NFT.NYC.
Greene told The Block that he considered Meebits “so much more” than just images. “It’s an avatar for the immersive metaverse. It was always clear to me that Meebits were way ahead of their time and that the historic nature of them as a creation of Larva Labs, the value and utility that will be created by Yuga Labs, and the strength of the passionate Meebits community was going to make Meebits a valuable asset for the long-term,” he said.
This news follows the announcement that Meebits and CryptoPunk holders will be granted intellectual property rights, which will allow them to use the NFT art in commercial and private projects, similar to the IP rights given to the Bored Ape community.
Greene added that Meebits will be integrated into Yuga Labs’ upcoming metaverse, Otherside.
Last month, Yuga Labs started charging a 5% royalty fee on secondary sales on Meebits while it charges 2.5% royalty on secondary sales of Bored Apes.
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