Quick take:
- Lowe’s has filed two new trademarks covering NFTs, online marketplaces and virtual home improvement goods and services.
- Louis Vuittion has filed four new trademarks covering NFTs, virtual goods and marketplaces for digital collectibles.
- eBay has filed two new trademarks for NFTs, NFT exchange and NFT marketplaces.
Lowes, Louis Vuitton, and eBay have all filed new metaverse and NFT trademark applications indicating further plans in the Web3 space, a series of tweets by trademark attorney Mike Kondoudis revealed. The new trademark applications from all three companies were filed with the United States Patent and Trademark Office (USPTO) on Jun 23.
Lowe’s filed two new trademark applications for its name and “Lowe’s Open Builder”. The applications cover NFTs; digital art, photographs, images, videos, or audio recordings, production and modification of digital animated and non-animated designs and characters, images, avatars, digital overlays and skins for access and use in online environments, virtual online environments, and extended reality virtual environments; retail and online store services featuring physical and virtual home improvement goods and services for use in the metaverse; an online marketplace for buyers and sellers of downloadable digital home improvement goods, services, and experiences authenticated by NFT.
Last week, Lowe’s launched a project visualisation service in the metaverse allowing customers to use metaverse assets to visualise their home improvement projects.
Luxury fashion house Louis Vuitton has filed four new trademark applications for its brand name, logos and monogram indicating plans for “phygital” products. The new trademarks cover the following Web3 goods and services:
- Downloadable computer files containing virtual goods, places or characters for use online and in virtual, augmented or mixed reality environments
- Retail or rental services of virtual goods, characters or locations, digital collectibles or non-fungible tokens at physical locations
- Fashion shows and exhibitions in online or offline virtual, augmented or mixed reality environments for commercial or advertising purposes
- Providing an on-line marketplace for buyers and sellers of virtual goods, digital collectibles and non-fungible tokens
- Financial services related to virtual goods, places or characters, digital collectibles and non-fungible tokens
- Custom physical manufacture of digital footwear, apparel, headwear, bags, backpacks, masks, jewelry, digital animated and non-animated designs and characters, avatars, digital overlays, skins, art, and digital collectibles
- Providing access to downloadable and non-downloadable software featuring in-game virtual goods, digital collectibles and non-fungibles tokens
In April, Louis Vuitton announced that it will be launching new PFP NFTs as a reward for players of its blockchain game, Louis Vuitton: The Game which was released last year. Players who reach a certain threshold in the game will stand a chance to qualify for the NFT raffle running until Aug 4. The raffle will distribute 10 new NFTs featuring Vivienne, the game’s character, which is portable and can be used as an avatar.
Last but not least, eBay has filed two new trademarks for its name, signalling plans to expand into computer software for managing and verifying NFTs; operating online marketplaces for transactions of buyers and sellers of virtual goods and NFTs, using blockchain-based software technology and smart contracts; providing computer software for the creation, purchase, and sale of rights to digital assets; and providing a marketplace for buyers and sellers of non-fungible tokens.
The new applications come shortly after eBay partnered with OneOf to launch its first NFT collection featuring Canadian hockey legend Wayne Gretzky. The retail giant also acquired NFT marketplace, KnownOrigin, last week.
Stay up to date:
