Quick take:
- VSR’s pilot NFT program for race cars will help the team authenticate and audit its racing fleet.
- The program could also protect VSR’s intellectual property for other products.
- VSR plans to expand its NFT certification program to official merchandise.
Vincenzo Sospiri Racing (VSR), a GT racing team supported by Lamborghini Squadra Corse, today announced a new program that authenticates car parts using NFTs.
Former racing champion Vincenzo Sospiri from VSR said that the team will build NFT certification for their race cars in partnership with Go2NFT and blockchain platform Skey Network.
Vincenzo Sospiri believes that the NFT certification program would prove to be another use case for the technology and benefit the racing team.
“This also brings great responsibility – to ensure that we can securely authenticate and audit every part of our racing fleet to monitor performance and ensure provenance. “We are excited to pilot with Go2NFT and the renowned team at Skey Network to build NFT certification across our cars and other products to ensure we maintain the highest standards of quality,” he said.
Go2NFT CEO Boris Ejsymont said that the integration of NFTs could protect the intellectual property of VSR and solve problems that most brands face regarding IP rights.
“We believe that NFT utility can help create more trust and transparency for brands and their fans. This project with VSR is just the start of many such co-operations for beloved brands across the globe,” said Ejsymont.
VSR plans to expand its NFT certification program to official merchandise and other products and aims to promote trust among fans who purchase the team’s products.
Racing teams and organisations have been driving Web3 and NFT adoption this year. In February, Aston Martin F1 partnered with crypto.com for an NFT drop showcasing the team’s 2022 Grand Prix car. In the same month, Red Bull Racing signed a $150 million three-year partnership with crypto platform ByBit to broaden the team’s fan engagement.
In April, the Mercedes F1 team also launched a series of NFTs on FTX to improve fan engagement. As the sponsor of the Formula 1 Crypto.com Miami Grand Prix, crypto.com created a collection of NFTs generated in real-time by the speed, sound and data of the race cars in May.
Stay up to date:
