Kraken Becomes the Official Crypto and Web3 Partner of Atletico Madrid

The crypto exchange company’s logo will appear on the sleeves of Atletico Madrid’s playing kits starting from the 2024/2025 season.
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Quick take:

  • The two companies will collaborate to advance crypto adoption on and off the pitch.
  • Kraken announced the partnership via X with a graphic of its logo emerging from Atletico Madrid’s Estadio Cívitas Metropolitano stadium.
  • The partnership covers both the men’s and women’s football shirts.

Kraken Exchange has announced a partnership with Atletico de Madrid Football Club. The partnership will see Kraken become the official crypto and Web3 partner of the Spanish football club.

Kraken also becomes the Official Sleeve Partner of Atletico Madrid’s men’s and women’s teams with its logo appearing on the teams’ playing kits starting from the 2024/2025 season.

Kraken said the two companies plan to merge the worlds of sports and web3, as they seek to unlock great opportunities for both Atletico Madrid fans and the crypto exchange company’s clients.

Commenting on the announcement, Kraken Chief Marketing Officer Mayur Gupta said the two companies will use this opportunity to transform lives. 

“We’re proud to partner with such a distinguished football club, which equally recognises that success requires a meticulous focus on its own processes. We’ve put in nearly 13 years to become one of the most trusted crypto platforms and we look forward to collaborating with Atlético de Madrid to educate more people about the true potential and value of crypto.”

Atlético de Madrid Chief Revenue and Operating Officer Óscar Mayo echoed those remarks highlighting the common values that the two organisations share including innovation and technology. “We are sure that this partnership will ensure that our fans enjoy a digital experience which extends beyond matchdays at the stadium.”

This is not Kraken’s first collaboration with a sports team. Last August, the crypto exchange company teamed up with Formula 1 racing team Williams Racing to launch a campaign that allowed fans to vote on the NFTs they wanted displayed on F1 cars in the US Grand Prix that took place in October.

On the other hand, Atletico has been active in the world of fan tokens having collaborated with to issue the Atletico de Madrid Fan Token (ATM).

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