Quick take:
- Keanu Reeves and his partner Alexandra are diving deeper into Web3.
- The couple has taken roles at Futureverse Foundation to onboard artists to the metaverse through NFTs.
- The Futureverse foundation is committed to funding artists that can create great art pieces convertible into NFTs.
Keanu Reeves has made his jump to the metaverse proper. The celebrated actor famously claimed Facebook’s (now Meta) concept of the metaverse is way older than people care to admit.
Now, Reeves and his partner Alexandra Grant have taken roles in the metaverse-focused charity organisation, Futureverse Foundation to help onboard artists into the 3D virtual world. The John Wick actor wants to help fellow artists to discover what art looks like in the metaverse. The couple will help others create works that can be sold in the immersive space.
According to the announcement, the Futureverse Foundation wants to help its users create NFT projects with genuine value, significantly reducing the element of speculation. The organisation will also look to fund artists that showcase powerful works, which will be converted into NFTs, thus proving that fine arts have a place to call home in Web3.
Grant thinks that their new role at Futureverse Foundation is more of a challenge than an opportunity. If we do have this opportunity of building a new economy of [cultural] exchange, how do we?” she asked.
“It’s new for all of us to be thinking about the partnerships between the art world, Hollywood and tech coming together in this really beautiful way.”
The Futureverse Foundation is a collaborative project created by Non-Fungible Labs and Fluf World, a New Zealand-based NFT company.
Its purpose is to make the metaverse accessible to more people, especially those from disadvantaged backgrounds, Grant explained.
“This is the beginning, it’s a nascent moment for a technological shift where some people understand that they’re already in the metaverse, and some people don’t know what an NFT is,” she added.
Grant, Reeves and Brooke Howard-Smith, co-founder of Non-Fungible Labs, will help artists involved in the traditional 2D creator platforms and 3D models to translate their works into non-fungible tokens for sale in the metaverse.
“I am honoured to be joining Non-Fungible Labs’ efforts in cooperation with Alexandra Grant for the extraordinary program and opportunity of the Futureverse Foundation, in support of artists and creators globally,” Reeves said in a statement.
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