Jordan Peele Unveils Metaverse Experience for Upcoming Movie ‘Nope’

The ‘Nope’ VR experience is hosted on Meta’s Horizon Worlds.
Image source: Meta

Quick take:

  • The ‘Nope’ VR experience consists of mini-games and hidden easter eggs for the movie.
  • The multi-world experience features a train that teleports visitors to “Nope World”.
  • Peele’s Monkeypaw Productions is set to release two other VR experiences based on his other films.

American actor, comedian and filmmaker, Jordan Peele, has unveiled a metaverse experience for his upcoming movie, ‘Nope’. The ‘Nope’ VR experience was co-produced by Meta, Peele’s Monkeypaw Productions, and Universal Pictures.

Visitors of the multi-world VR experience will begin their journey with “Monkeypaw Productions: All Aboard,” a train cabin that teleports visitors to “Nope World.” This segment of the VR experience contains hidden easter eggs from ‘Nope’ as well as Peele’s previous releases, ‘Get Out’ and ‘Us’.

After being transported to “Nope World,” visitors will arrive at a digital replica of Hollywood Ranch from the film. There, visitors can interact with each other, play mini-games, and experience other interactive elements including playing records, riding a motorcycle, and getting sucked up into the sky by a storm cloud.

The ‘Nope’ world will only allow a maximum of 11 visitors at a time, with more spots to be added when needed. Two other VR experiences, ‘Get Out World’ and ‘Us World’ are set to launch later this summer.

The ‘Nope’ VR experience was created to promote Peele’s upcoming film of the same name, slated to be released on Jul 22. The film stars Keke Palmer and Daniel Kaluuya as caretakers of a California horse ranch who discover that a UFO is hovering above the property.

“It was important to create a unique audience experience for ‘Nope’ that celebrates Jordan Peele’s innovative filmmaking and ethos,” said Alex Sanger, Universal Pictures’ EVP of global digital marketing. “Partnering with Meta and Monkeypaw enabled us to create a one-of-a-kind virtual reality experience in Horizon Worlds.”

The VR experience doesn’t contain any spoilers but features set pieces and items that are easily recognisable for those who’ve seen the trailer. The virtual world is a joint effort by Monkeypaw’s VP of culture and impact, Keisha Senter, culture and impact manager, Sophia Williams, and four creators from the Horizon Worlds community: Ashley Briley, Matt Torres, Sammy Nu and Kevin Dixon.

The creators were not given any information about the film besides what’s in the publicly released trailers so that they could build the VR experience without spoilers.

“Through this VR experience we’ve developed with Universal and Monkeypaw, people can fully immerse themselves in Jordan Peele’s cinematic artistry,” said Katie Jones, North America studio partnerships lead at Meta. “This is a unique opportunity for moviegoers to explore this world with fellow fans, and for our partners to connect with their audiences in innovative ways.”

Visitors can access the virtual worlds on the Quest 2 VR headset. Starting next month, Quest 2 users won’t need a Facebook account to use Horizon Worlds, but would need to create a standalone Meta account instead.

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