Quick take:
- Metaverse Pride will feature curated content, entertainment from international music artists, and experiences.
- The Metaverse Pride parade will begin on June 11th at 9pm UTC.
- The Mastercard Pride Plaza will include a showcase of unique NFT wearables from LGBTQIA+ artists
Decentraland today announced the launch of the world’s first Web3-powered, permanent, digital space for the global LGBTQIA+ community as it kicks off pride month in the metaverse.
The virtual platform will be hosting Metaverse Pride, a month-long celebration that will feature curated content, entertainment from international music artists, and experiences that celebrate and amplify the voices of the queer community.
The event will be presented in partnership with METAPRIDE LAND, Mastercard, and Teleperformance. Calling itself “the gay village of the metaverse,” METAPRIDE LAND is a movement to create a universally safe space for the global LGBTQIA+ community in the metaverse.
Decentraland says that Metaverse Pride is a testament to its commitment to creating an inclusive and open metaverse, especially for people who live in countries where pride celebrations are not accessible.
“It is an honor to get to build the future of the internet with Decentraland, but with it comes the tremendous responsibility to ensure we’re building a safe, inclusive, and welcoming space for everyone, everywhere,” says Iara Dias, Head of Metaverse Pride at Decentraland. “We are thrilled to kick off Pride Month by showing that, yes, even in the metaverse LGTBQIA+ people exist, we are here, and we are all a part of the Web3 revolution.”
The Metaverse Pride parade will begin on June 11th at 9pm UTC followed by performances on-stage in the Parade Area. New visitors have the chance to witness the celebration whenever they visit Decentraland until the end of June.
Pop singer Thalia will headline the first weekend of Metaverse Pride. She will have her own flamboyant float during the parade and will be joined by other blockchain projects like the Immersive Kind, Known Origin and others.
Puma Camillê, a queer black-indigenous Brazilian capoeira dancer, will perform their signature vogue-capoeira fusion dance while non-binary tango musician and activist FIFI will debut a special performance during the parade.
Other Web3 communities like UnicornDAO and QueerCapita are showcasing their own designs of virtual props to accompany the parade.
METAPRIDE LAND will host a twin Pride festival during New York City Pride, featuring performances by more than 20 artists including RuPaul’s Drag Race alumni Aquaria, Gottmik, and Violet Chachki, which will be livestreamed into Decentraland.
Visitors to Metaverse Pride can tune in to candid conversations with LGBTQIA+ thought leaders, and view a showcase of unique NFT wearables from LGBTQIA+ artists at the Mastercard Pride Plaza, a space where attendees can connect with each other.
There will also be pride panel discussions with celebrities and queer icons hosted by curators at numerous locations throughout Decentraland.
Elsewhere, cosmetics company NYX Professional Makeup will host a virtual pride parade on The Sandbox on Jun 24 to launch non-binary NFT avatars. The activation was developed in partnership with People of Crypto Lab (POC), a creative hub dedicated to increasing representation in the Web3 space.
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