Quick take:
- The NFTs are digitalised versions of artwork previously published in Hindustan Times.
- The collection also includes previously published headlines of important moments in India’s history.
- Each NFT in the collection is a limited edition 1/1 piece of art.
India’s leading English-language newspaper, Hindustan Times, made its first foray into the NFT world today with the launch of its first collection to celebrate the country’s Republic Day.
The NFT sale was launched in collaboration with India’s first curated talent and athlete NFT marketplace, Beyond Life. The marketplace has listed two of India’s biggest NFT drops so far, such as Bollywood superstar Amitabh Bachchan’s NFT as well as internationally acclaimed director Stan Lee’s Chakra the Invincible NFT.
Beyond Life is powered by GuardianLink, an India-based NFT launchpad that’s offering its minting API to the marketplace.
Named ‘HT Timeless Tokens’, the collection consists of seven limited edition 1/1 works of art that are digitalised versions of art and headlines previously published in the newspaper throughout the decades. Buyers of the NFT can own India’s historic moments immortalised on the blockchain.
The NFTs are inspired by important events in India’s history such as the day India denounced colonial rule and became a republic, the country’s first missile and satellite launch, and India’s first win at the Cricket World Cup in 1983.
About this NFT collection, Kamesh Elangovan, COO & Co-Founder, GuardianLink.io said: “With industries like tech, finance, lifestyle, music and media advertising companies moving into the crypto/NFT ecosystem, new opportunities are set to be unlocked in the space of Web3. The secondary marketplace for NFTs at GuardianLink.io will see more and more collectors investing with knowledge on the future monetization of their NFTs. The partnership with Hindustan Times opens yet another avenue to explore the world of NFTs in the media and marketing industry.”
Traditional media platforms have been adopting NFTs over the past year.
Earlier this month, media outlet the Associated Press (AP) announced that it will be launching an NFT marketplace by the end of this month to release AP photography, while CNN announced its CNN Vault project two months ago that will be releasing NFT Moments of stories and events as well as historic news coverage from the last 40 years.
New York Times and Quartz are among some of the news outlets to have sold a column and news article as NFT in March last year.
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