Quick take:
- Caverly fills a position that has been left vacant since November.
- She was promoted from within the IPG and McCann Worldgroup family.
- She will define MRM’s go-to-market around the metaverse and Web3.
Global digital marketing agency, MRM, today announced that it has promoted Diana Ceausu Caverly to the position of global chief strategy officer. In her new role, Caveryly will be defining MRM’s go-to-market around the metaverse and Web3.
Caverly’s promotion fills a role that had been left vacant since November when her predecessor, Ariana Stolarz, left MRM in November to join Accenture Interactive in a product innovation role. She completes the agency’s global leadership team under CEO Kate MacNevin.
“Because of the space MRM is in at the intersection of strategy, commerce and technology, [we wanted] to find a really well-rounded strategist,” MacNevin said. “That is such a big part of the MRM go-to-market offering.”
Caverly comes from within the McCann Worldgroup network, a Big Four marketing firm that MRM is a part of. MRM stands for McCann Relationship Marketing. At McCann Worldgroup, Caverly led the General Motors and the Chevrolet brand account as EVP, global head of strategy and innovation.
Hailing from Romania, Caverly began working with McCann out of its offices there in 2007 as a senior strategic planner. At MRM, she will be applying her experience rethinking strategy on GM brands such as Chevy, where “everything had to be modernized and reinvented” in the past few years, to a wide range of brands across categories.
On Jun 14, Chevrolet made its first foray into Web3 with an NFT art auction of the Corvette Z06, which ended with zero bids despite coming with a physical car.
“We’re all living through this period of incredibly accelerated reinvention that is both human and technological at its core,” Caverly said. “For me, being able to help brands and businesses completely rethink and grow meaningful relationships with people, and do that in some of the most modern, innovative and effective ways — that’s a dream job.”
Caverly said she is passionate about bringing global talent together in “fresh ways,” and aims to set a global standard for how MRM defines and delivers on strategy for clients.
She described herself as a “metaverse enthusiast way before the hype” and an early adopter of Web3. She plans to bring her knowledge and experience in Web3 to help clients find a meaningful way to enter this space.
With Caverly’s appointment, MRM joins a number of digital agencies in helping clients navigate the Web3 space, including Dept, WPP’s Hogarth, and Horizon Media.
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