Global Asset Manager VanEck Launches Community NFT Drop

VanEck has announced the launch of the first-ever Community NFT by a global asset manager, featuring 1,000 VanEck NFTs developed in collaboration with NUMOMO.
Imagse source: VanEck NFT community

Quick take:

  • VanEck has announced the launch of a community NFT in collaboration with NUMOMO.
  • The leading global asset manager is launching 1,000 VanEck NFTs to showcase the use-cases of NFTs in real life.
  • The NFTs are based on the journey of a fictional character “Hammy” through his past, present, and future of monetary policy.

VanEck has announced the launch of the first-ever community NFT issued by a global asset manager. The leading fund issuer has collaborated with NUMOMO, a top global creative NFT agency, to launch 1,000 VanEck NFTs.

According to the announcement, the NFTs are based on a fictional character “Hammy” who traces the life of Alexander Hamilton across time as he explores the past, present and future of monetary policy, encountering characters that aid his mission.

The 1,000 NFTs drop has been divided into three categories: 750 commons VanEck NFTs, about 230 VanEck NFTs, and approximately 20 legendary NFTs. The company said the decision to launch the NFT collection was inspired by the need to showcase how NFTs can be applied in real-world situations.

It also sees it as a creative way of onboarding crypto-curious investors to the VanEck crypto community.

Holders of the NFTs will gain access to exclusive offers and communities including early access to VanEck’s digital asset research, exclusive invitations to in-person and virtual events, and much more. The benefits will differ depending on the three classes of NFTs.

Commenting on his company’s giant leap into NFTs, Matthew Bartlett, VanEck Community NFT Co-Founder said: “We’ve designed the VanEck Community NFT to function like a digital membership card, providing NFT holders with exclusive access to a wide range of events, digital asset research and the insights of an inclusive community of digital assets enthusiasts and investors.”

His fellow co-founder JP Lee echoed those remarks adding: “Since NFTs first emerged as a means to showcase compelling digital art, we haven’t overlooked that part of the equation either. Our NFTs will all feature eye-popping 3D avatars and narrative-style videos that will help create a real sense of story and spur discussion, debate and community.”

Lee said the fictional character “Hammy” will be a phenomenal guide for those looking to witness the past, present and future of finance unfold.

Rolf Hoefer, co-founder of the South Korea-based NUMOMO said his agency was on admission to onboard the next million metaverse users by partnering with innovative NFT projects.

“We’re proud to support VanEck as we explore the cutting-edge world of NFTs together in a very forward-looking way,” he said.

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