- The applications were filed on the same day that the beta version of GameStop’s NFT marketplace went live.
- The trademark applications cover NFT-related services.
- The trademark applications indicate that goods and services covered are in current use.
GME Entertainment, LLC, the parent company of the American video game, consumer electronics, and gaming merchandise retailer GameStop has filed two new applications for NFT related services.
The applications were filed on Mar 23, the same day that the beta version of GameStop’s NFT marketplace went live. The trademarks were registered for “GAMESTOP NFT” and the logo for GameStop’s NFT marketplace. The trademarks cover:
- providing non-downloadable computer programs relating to digital assets
- providing non-downloadable computer programs for managing digital assets
- providing temporary use of non-downloadable software for viewing and purchasing digital assets
- hosting an interactive website enabling users to view and purchase digital assets
- providing non-downloadable computer programs for performing digital assets transactions
- providing non-downloadable computer programs for performing transactions on one or more blockchain networks
- providing non-downloadable computer programs for facilitating use of one or more blockchain networks
- providing non-downloadable software for displaying digital images, audio-visual content, video content and text associated with non-fungible tokens (NFTs)
According to the United States Patent and Trademark Office (USPTO), the services listed above were first offered for use on Mar 23.
“Gamestop is perhaps the world’s largest video game retailer. Now that Gamestop has started offering NFT-related services, it only makes sense for the company to secure trademark protection for those services,” said Washington DC-based trademark lawyer Mike Kondoudis.
Mr. Kondoudis added that these filings “continue the trend by gaming brands to secure trademark protections as they prepare to offer NFTs and NFT-related products and services.”
Several brands, companies and public figures have preemptively filed metaverse trademark applications before even launching digital assets. However, GameStop has taken a different approach by filing trademark applications at the same time that it makes its NFT marketplace available for beta users.
Along with its Q1 earnings call, GameStop announced that it plans to officially launch the NFT marketplace to the masses by the end of Q2. For the beta launch of the NFT marketplace, GameStop has partnered with Loopring so that users can bypass Layer-1 and mint NFTs directly on Layer-2 to avoid costly gas fees.
Prior to the beta launch, GameStop partnered Immutable X to develop its NFT marketplace. Immutable X will also become a Layer-2 blockchain for the platform.
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