G4S Files Trademark Application to Offer Security Services in the Metaverse

UK-based multinational security service firm G4S has filed a trademark application to bring its security consultancy services to the metaverse.
Image source: g4s.com

Quick take:

  • Global security service consultancy firm G4S is joining the metaverse.
  • The UK-based company has filed a trademark application for G4S to offer virtual goods and services.
  • According to the filing submitted to the USPTO on March 3, G4S also intends to offer NFTs and digital tokens.

Leading security service firm G4S has filed a trademark application with the US patents and trademarks office to offer virtual goods and non-fungible tokens (NFTs). According to the trademark filed under Serial No. 97293211, the UK-based company submitted the application for G4S to the USPTO on March 3.

The application has been filed for digital media items including collectibles, art, tokens, and non-fungible tokens (NFTs). The company plans to offer collectible digital items, images, photographs, art, videos or audio recordings linked to NFTs.

Source: USPTO

G4S will also offer digital tokens that will be used to access critical information in the metaverse, including for data storage, and for limiting access to content.

The company’s downloadable virtual goods segment will feature products like computer programs featuring security surveillance and monitoring systems, robots, drones, surveillance, as well as, security protection services and training services.

G4S is also looking to open a virtual store in the metaverse to offer virtual goods and services including security surveillance and monitoring systems, robots, drones.

The company also intends to create an interactive website for virtual reality game services. Some of the services offered through the website will include providing online, non-downloadable virtual security surveillance and monitoring systems.

The filing also indicates that G4S intends to create an NFT marketplace and a community for its own metaverse and online worlds. 

G4S’ filing comes at the back of a flurry of patent filings related to the metaverse and NFTs by some of the leading brands in the world. The company is looking to complement the services already offered in the metaverse by providing services that play a crucial role in the real world.

So, far, we have witnessed companies like McDonald’s, Wingstop, and Conagra Brands launch services related to offering virtual food and drinks in the metaverse. 

More recently, Chevron filed patents to offer gas services in the immersive virtual world, while CVS Health is bringing its pharmacy and healthcare services to the metaverse. Late last year, Walmart kicked off the trend, filing 10 trademarks before adding more later in January.

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