Quick take:
- FTX Europe and Tomorrowland have entered a long-term partnership to bring Web3 experiences to festival attendees.
- The partnership will explore NFTs for art, music and ticketing.
- Fans will be able to earn, buy and collect Tomorrowland digital assets.
FTX Europe, the European division of cryptocurrency exchange FTX, has announced today its partnership with Belgian dance music festival, Tomorrowland.
The partnership marks the beginning of a long-term initiative between FTX Europe and Tomorrowland to bring Web3 experiences to upcoming events including the annual iconic Tomorrowland in Belgium, Tomorrowland Winter and the digital festival Tomorrowland Around The World.
In the partnership, both companies will explore various Web3 and blockchain technology including NFTs for art, music, and ticketing, events in the metaverse, and cryptocurrency payments.
With brands leaping into Web3 to connect with their communities, Tomorrowland is doing the same with this partnership as it seeks to engage festival-goers with streamlined ticketing options, artists with new creative outlets, and fans of Tomorrowland with the ability to earn, collect or buy Tomorrowland digital assets.
Michiel Beers, Founder of Tomorrowland, said, “Since day one it’s within the DNA of Tomorrowland to never stop pushing the boundaries of creativity and innovation, to create the most unique experiences and important moments for our global community, The People of Tomorrow. The evolution to web3 opens a lot of possibilities for our endless imagination and also the opportunity to tighten the bonds of our community in the coming years.”
The partnership will kick off with an activation called The Quest by FTX, a scavenger hunt that allows Tomorrowland Winter festival attendees to collect the first 1500 of a planned collection of 6,500 NFTs.
Festival-goers will have to look for five locations hidden around the mountains and scan their event bracelet for entry. 250 winners will be selected each day and 1,500 attendees will gain access to exclusive concerts held at a secret location over three nights from Mar 23-25.
“It’s exciting to see the continued blending of crypto, music, and events,” said Sam Bankman-Fried, CEO & Founder of FTX. “We’re proud to partner with Tomorrowland to bring their truly unique and magical events to the digital space by supporting their Web3, NFT, and crypto related initiatives. We’re also aligned in our shared belief that community, accessibility, transparency and sustainability are the leading factors for a better Tomorrow. The Quest by FTX will give attendees of this Tomorrowland Winter a fun and interactive way to gain access to exclusive events.”
Tomorrowland was founded in 2005 by two Belgian brothers who still own the festival. The inaugural edition of the festival saw 10,000 attendees and has grown to become one of the largest dance music festivals in the world, with more than 400,000 festival-goers to its annual summer festival.
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