Former NBA & Magic Leap Exec Géraldine Pamphile Joins Lamina1 as Chief Business Officer

Géraldine Pamphile will lead partnerships and global business development for Lamina1.
Image source: Lamina1

Quick take:

  • Géraldine Pamphile spent a decade as vice president at NBA.
  • She pivoted to the metaverse in 2021 with wearable augmented reality company Magic Leap.
  • She was most recently general manager of investment platform Aser Ventures.

Former NBA & Magic Leap Exec Géraldine Pamphile has joined Neal Stephenson’s Layer 1 blockchain and metaverse company, Lamina1, as Chief Business Development Officer. 

Pamphile previously spent a decade at the NBA, where she was VP of international media distribution in Asia Pacific from 2009 – 2015 and subsequently VP of international business development from 2015 – 2019.

Prior to her work at NBA, she was a founding member of music and culture media publisher TRACE, a group of media entities dedicated to urban music and culture, initially backed by Goldman Sachs –– where she spearheaded international business growth and expanded the channel to over 110 countries.

Pamphile pivoted to the Web3 space in 2021 with wearable augmented reality company Magic Leap. She joins Lamina1 from her most recent role as CEO of Aser Ventures’ LIVENow, a marketing, distribution, and monetization platform for creators and content owners.

In her new role, she will leverage her background in growth strategy, distribution, and global partnerships to helpLamina1 build its emerging metaverse business – most notably via her expertise in the Asia market

“Leveraging technological innovation to establish new avenues for consumers to meaningfully engage with their favorite brands and creators has been a driving force throughout my career, and exploring these possibilities within an Open Metaverse presents an exciting opportunity,” said Pamphile. “There is so much potential to reinvent the user experience and enhance it through immersive technologies, and joining the Metaverse, AR/VR, creative, and business pioneers at Lamina1 provides a strong launching pad to achieve this.”

Pamphile is the most recent high-profile addition to Lamina1’s growing executive team. She is joined by immersive technology leader and fellow Magic Leap alumni, Rebecca Barkin, as President; metaverse pioneer and former head of AR/VR at Unity, Tony Parisi, as Chief Product Officer; and former EA and Google executive, Jamil Moledina, as Vice President of Games Partnerships & Media.

“Geraldine has a rare, highly desirable combination of experience driving partnerships at the cross-sections of entertainment, gaming, and emerging technology. The strength and breadth of her network, her strategic vision, and her talent for negotiation make her a real force and a fantastic partner,” said Rebecca Barkin, President of Lamina1. “I’ve had the pleasure of working with Geraldine to execute game-changing partnerships in the past, and I’m thrilled that she chose to join us at Lamina1.”

Lamina1 was founded earlier this year by Neal Stephenson, renowned futurist and science fiction author who originally coined the term “metaverse” in his 1992 novel Snow Crash – and cryptocurrency pioneer, Peter Vessenes, founder of the first VC-backed Bitcoin company.

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