Flipside Crypto Appoints Media Veteran Daphne Kwon as General Manager of DAOs

Daphne Kwon makes the jump from media to Web3 from publicly traded media conglomerate, Meredith Corporation.
Image source: PR Newswire

Quick take:

  • Daphne Kwon previously served as the chief strategy officer of Meredith Corporation.
  • Kwon will help Flipside Crypto accelerate and expand its DAO initiatives.
  • She has held other C-level roles at various well-known media brands.

Blockchain analytics company, Flipside Crypto, today announced that it has onboarded media veteran, Daphne Kwon, to lead its DAO initiatives. Kwon makes the jump from media to Web3 from publicly traded media conglomerate, Meredith Corporation.

Flipside Crypto enables on-demand analytics for blockchains through a free, open data platform. It enables 60,000 analysts to learn, collaborate and compete to solve analytical challenges via structured bounty programs.

In her new role, Kwon will accelerate and expand Flipside Crypto’s DAO strategy, capitalizing on the company’s early success in summoning MetricsDAO. 

“Jumping track from media to blockchain and even to DAOs was hardly a linear path, nor one I would have even understood at the beginning of the year,” Kwon wrote in a LinkedIn post announcing her new role.

Kwon previously served as the chief strategy officer of Meredith Corporation, where she developed a long-term strategy with the CEO, executive team and Board of Directors, culminating in new product expansion for People magazine and other brands. 

Prior to that, she was President and COO of Betaworks Studios, Inc. where she launched a private membership club supporting a community of tech entrepreneurs with curated learning and networking experiences, and raised venture capital investment. 

Kwon has also held CFO roles at well-known media brands such as Goop and Oxygen Media, as well as senior analyst and director roles at Disney. A graduate of Harvard Business School, Kwon was a financial analyst at Morgan Stanley for two years before her decades-long career in media.

“Daphne is a proven leader with the ability to anticipate big generational shifts in technology, and then use her business acumen and leadership skills to help shape and drive their adoption,” said Dave Balter, Co-Founder and CEO of Flipside Crypto. “She thrives at the edge of innovation, which is why I have no doubt we’ll see her impact immediately, fueling new thinking and accelerating the pace of development across our DAO network and the larger ecosystem.”

This news follows Flipside’s closing of a $50 million Series A funding round led by Republic Capital in April. The round was supported by True Ventures, Galaxy Digital Ventures, Dapper Labs and 14 other venture capital firms. The investment enables Flipside to accelerate talent acquisition, develop new products, and explore strategic M&A opportunities.

A string of other milestones for Flipside includes 150,000 bounty completions, the acquisition of Bites Digital Group, and the launch of an NFT-based SDK, ShroomDK, for Web3 builders.

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