Female-founded Muus Collective Raises $5M Seed Round to Build Fashion-centric Web3 Mobile Games

Muus Collective is furthering its vision of fashion-centric products, partnerships and communities in gaming and Web3.
Image source: Muus Collective

Quick take:

  • The round was led by Griffin Gaming Partners.
  • Muus Collective is co-founded by industry veteran Sarah Fuchs.
  • The company is preparing to launch its inaugural Web3-enabled mobile game.

Muus Collective, a female-founded fashion-centric entertainment studio, today announced the close of a $5 million seed round led by Griffin Gaming Partners (GGP). The seed funding comes as Muus Collective is preparing to launch its inaugural Web3-enabled play-and-earn mobile game.

Together, Muus Collective and Griffin Gaming Partners aim to advance diversity in gaming, web3 and fashion through inclusion, collaboration and empowerment. Muus’ focus on digital fashion games enabled by Web3 played a significant role behind GGP’s decision to invest as the gaming-focused venture firm continues to focus on finding female founders who are building experiences increasingly tailored for female audiences.

According to the Blockchain Game Alliance 2021 member survey report, NFT games generated $2.3 billion in revenue in Q3 of 2021 while top mobile fashion titles have grossed over half a billion dollars in lifetime revenue.

Emily Wang, Managing Director at LionTree and Griffin Gaming Partners observed: “Consumer demand exceeds supply at the intersection of gaming, fashion, and web3. The Muus team has a track record of building innovative experiences across all three spaces, and we’re excited to revolutionize the consumer experience and define the future of this intersection together.”

Muus Collective is co-founded by experienced industry executives with expertise in fashion and gaming. 

Sarah Fuchs serves as the company’s co-founder and chairwoman. She has more than 20 years of experience building, operating and growing successful game studios. She recently served as VP and GM of Covet Fashion, the top fashion mobile gaming platform. 

Prior to that, she led production on The Sims Mobile as a producer for many PC and console titles including Spore, The Sims 2, and The Godfather at Activision, Maxis and Electronic Arts.

Amber Bezahler, Muus Co-Founder and CEO, is a digital agency and operations executive who led platform, eCommerce and innovation initiatives for gaming brands, including Activision, Electronic Arts, Nintendo, Playstation, and Xbox and fashion/beauty brands, including Bottega Veneta, Holt Renfrew, L’Oréal, and Violet Grey.

“We’re witnessing the cross-section of two revolutions — one in fashion and the other in gaming,” said Bezahler. “Within the fashion world, designer brands are engaging via games and web3 with increasingly sustainably minded consumers in ways that simultaneously democratize fashion and reinforce its exclusivity.”

Following its investment, GGP’s Emily Wang and Boyoung Kim will serve on the Muus Collective Board of Directors, which already includes Mich Mathews-Spradlin, former CMO of Microsoft, and Felicia Day, actress, producer, streamer and gamer.

“As investors, the composition of our portfolio speaks louder than words,” Wang added. “Close to 30% of our portfolio companies have female founders or co-founders, relative to 19% of total US venture deals. With women comprising nearly half of all gamers worldwide, we’re passionate about bringing female-centric products to life by partnering with teams like Muus.”

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