Quick take:
- FaZe Clan has joined the metaverse race via a partnership with The Sandbox.
- The lifestyle and media platform focusing on gaming and media culture has bought a 12X12 digital plot of land.
- The two companies will “FaZe World” on the plot, a virtual hub encompassing the lifestyle and culture of FaZe Clan.
FaZe Holdings Inc. (NASDAQ: FAZE) the parent company of FaZe Clan has announced its arrival in the metaverse. The company has teamed up with The Sandbox to launch a virtual hub called “FaZe World”.
FaZe Clan is a lifestyle and media platform focusing on gaming and media culture. The company has bought a 12X12 digital plot of land in The Sandbox to develop the “FaZe World” a virtual hub encompassing the lifestyle and culture of FaZe Clan.
According to the announcement, the two companies will collaborate to produce virtual experiences for the FaZe community in The Sandbox metaverse by building digital infrastructure, virtual events, games, and digital product releases.
The partnership will also enable the creation of gamified FaZe World for the community allowing FaZe fans to explore new revenue opportunities.
The partnership also allows the public to invest in the digital land surrounding FaZe World, thus giving FaZe fans an opportunity to explore their neighbourhood comprised of leading corporations and gaming companies.
The Sandbox will hold a LAND sale later this year to mark the occasion with immersive experiences coming to FaZe world in 2023.
Commenting on the partnership, Lee Trink, CEO of FaZe Clan said: “FaZe Clan’s leadership position at the apex of gaming and youth culture presents an ideal opportunity to build bridges and lead the gaming community at large into the metaverse.”
FaZe Clan’s business is comprised of some of the largest gaming and lifestyle organisations. The platform is predominantly known for its massive portfolio of eSports teams.
It is joining more than 400 partnerships on The Sandbox, including Warner Music Group, Ubisoft, The Rabbids, Tony Hawk, Gucci Vault, The Walking Dead, Snoop Dogg, Adidas, Deadmau5, Steve Aoki, Richie Hawtin, The Smurfs, Care Bears, Atari, ZEPETO, and CryptoKitties, among others.
Sebastien Borget, Co-Founder and COO of The Sandbox commented: “We’re thrilled to collaborate in bringing FaZe World to The Sandbox as we prepare to launch many exciting activations that put players and creators in control of the next phase of Internet culture comprising user-generated content, Web 3, metaverse, and gaming.”
Borget also lauded FaZe Clan as a company that has established itself to become a leading player in gaming, esports, entertainment, and culture.
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