Exclusive Metaverse Community The Row Unveils Virtual Architecture by Renowned Artists

The Row’s first build will be launched on Mona, a metaverse world-building platform and will feature 3D architectural designs sold as a one-of-one NFT.
Image source: Daniel Arsham/Everyrealm

Quick take:

  • The Row is a joint effort between metaverse real estate developer, Everyrealm, and real estate advisory firm Alexander Team.
  • The artists who have taken part in designing The Row’s landmarks include Daniel Arsham, Misha Kahn, Andrés Reisinger, among others.
  • Membership to the community will be by invitation only. 

Metaverse real estate developer, Everyrealm, and real estate advisory firm, Alexander Team, have joined forces to introduce The Row, a members-only virtual community featuring 30 architectural designs by world-renowned artists.

Creatives including Daniel Arsham, Misha Kahn, Andrés Reisinger & Alba de la Fuente, Alexis Christodoulou, Six N. Five, and Hard.Architects have designed 3D architectural landmarks, which will be sold as a one-of-one NFT.

For The Row, Arsham created The Ares House, a giant statue that turns into a house and changes colour during the day. He created five different variations of The Ares House based on crystal properties like amethyst, quartz, pyrite, and volcanic ash, to spark thoughts about age and time. The interiors of the houses are informed by the colour palette of their exteriors. 

“As the metaverse develops, I can imagine these pieces of architecture being constructed as incredible places to inhabit. In the initial versions, I’ve placed my own artwork in the space, but one could imagine a collector placing artworks from other digitally native artists or works from artists who create primarily in the physical world,” Arsham explained.  “I’ve created very accurate visualizations of how this work might exist, how you might move through it, how light passes through it, and what it might feel like at different times of day. It’s really a magical way to create architecture in the metaverse.”

Besides contributing a design to the project, Arsham will also serve as a creative ambassador for Everyrealm. 

Alexis Christodoulou Studio’s The Mirage is a personal levitation centre that evokes “spiritual transition into a digital existence”, while Misha Khan’s Quagmire’s Karst is inspired by his ceramic works.

The Mirage by Alexis Christodoulou Studio. Image source: The Row/Everyrealm
Quagmire Karst by Misha Khan. Image source: The Row/Everyrealm

Barcelona-based digital artist Andrés Reisinger created “a visual manifesto on the digital form of architecture” — a minimalist glass-walled building surrounded by a forest, “that strives to prevent meaninglessness, boredom, existential dread and emptiness”.

Minimalist glass house by Andrés Reisinger. Image source: The Row/Everyrealm

The virtual landmarks can be deployed across 26 metaverse platforms on which Everyrealm owns land.

“The metaverse has no physics, no weather, and no limitations other than human ingenuity. The Row brings together visionary artists best known for their architectural landscapes and collectors seeking a unique, limited edition residence that they can deploy across many different metaverses over time,” said Janine Yorio, CEO, Everyrealm.

The Row’s first build will be launched on Mona, a metaverse world-building platform. The other metaverse platforms have yet to be announced.

Membership to the community is by invitation only and will be available once the project has completed its development later this year.

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