Quick take:
- The LAMO ecosystem consists of a phygital PC game, augmented reality experience and toy line.
- Joseph Ganetakos plans to expand LAMO’s PC game into Web3.
- Players of LAMO’s PC game can take their in-game assets with them around the metaverse.
Web3 gaming ecosystem, Ex Populus, has acquired LAMO, an expansive entertainment package that includes a PC game, Augmented Reality Experience, and toy line. Ex Populus previously funded LAMO to help the team expand the project into a full metaverse.
LAMO: The Game debuted in 2019 with ports to mobile (IOS & Android) in early 2020. It is a fast-paced, free-to-play, online multiplayer party game with optional cosmetic upgrades available in the in-game store. Since then LAMO has expanded to include NFT AR collectibles.
Alongside the acquisition, Ex Populus has brought on Joseph Ganetakos as game director. He was most recently a game director at Netease Shanghai and was previously part of the senior design staff for the Assassin’s Creed and Watch Dogs franchises at Ubisoft, where he spent seven years. He began his career in computer gaming in 1999 as a 3D artist at Pseudo Interactive Inc.
In his new role, Ganetakos plans to expand LAMO’s PC gaming experience into a full kingdom-building multiplayer ARPG set in a fantasy archipelago world, where players interact with a narrative campaign, develop their own islands and participate in both ranked PvP and social events for rewards and prestige.
“Bringing Joseph onboard to lead the game development of LAMO, along with the amazing creative IP developed by the team at LAMO is a dream come true for Ex Populus and we believe in Web3 as a whole,” said Tobias Batton, co-founder and CEO of Ex Populus.
Ex Populus will tie LAMO’s PC game and collectible interactive vinyl figures together with interoperable Web3 technology, allowing players to take their in-game assets with them around the metaverse.
“Joseph and Tobias are the perfect leaders to take LAMO to the next level in the Web3 gaming ecosystem. I’m excited to continue to support LAMO and its development well into the future,” said Rainer Zheim, co-creator of LAMO
Ex Populus is backed by Animoca Brands, Com2US, CMS, CitizenX and several other prominent games and Web3 investors. The company has sold out multiple collectible drops over the past year including LAMO avatars, Decentralized Autonomous GigaUnits trading card set, Mike Tyson’s Iron Pigeons trading card set, and Final Form, a trading card management and evolution game.
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