- EuroLeague Basketball has launched video NFTs in collaboration with Clancy International.
- The top tier European basketball club competition is expanding its Web3 strategy following the launch of EuroLeague Land.
- The metaverse initiative allowed fans to enjoy the 2022 Turkish Airlines EuroLeague Final Four in a virtual immersive experience.
The Turkish Airlines EuroLeague is expanding its Web3 strategy after announcing a partnership with Clancy international to launch video NFTs. The announcement comes at the back of Europe’s top tier basketball club competition’s earlier launch of EuroLeague Land.
EuroLeague Land is a metaverse world launched on May 18 to allow fans to enjoy the 2022 Turkish Airlines EuroLeague Final Four in a virtual immersive experience.
EuroLeague Basketball has entered into a multi-year partnership deal with Clancy to explore opportunities in Web3.
The Web3 company’s interactive video NFT platform will allow EuroLeague fans the chance to own and collect interactive video NFTs as part of the basketball club competition’s strategy for immersive spaces and digital collectibles.
Web3 is seen as the next frontier in sports, e-sports and entertainment engagement. Fans can use interactive video NFTs to explore new ways of engaging with the sport they love and their favourite athletes.
To capitalise on the opportunities created by blockchain-based technology, EuroLeague has already launched interactive video cards, called EuroLeague EuroReels, minted as non-fungible tokens (NFTs).
EuroReels are based on some of the most exciting moments of the 2021/2022 Turkish Airlines EuroLeague season, and also come bundled with informative stats, making them ideal for collector’s items. The collectibles come in varying rarities making each item unique.
Commenting on the partnership, Rem Langan, CEO of Clancy expressed his excitement to be working with Europe’s top basketball club competition.
“EuroLeague has passionate fans and we are excited to bring them a high-quality digital experience. It is an honour to work alongside a sports and entertainment organization driven by such creativity, innovation and fan excellence.”
Clancy has already established partnerships with other sports teams around the world, including Portuguese Primeira Liga side S.L. Benfica, which Langan was quick to point out.
On the other hand, Roser Queralto, Chief Business Officer at Euroleague Basketball, said: “Our fans deserve our best efforts to go all-out and create engagement spaces in which they feel comfortable and entertained, and we are very satisfied to have accomplished that with Clancy,” adding that “the Web3 space is still in its infancy but partnering with robust companies ensures not only a greater business opportunity but also a faster learning curve.”
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