Epic Games Kicks Off Megaverse Campaign with Spire Collaboration After Filing Trademarks

US video game developer Epic Games has kicked off its Megaverse project after collaborating with Spire to build metaverse experiences.
Image source: epicgames.com

Quick take:

  • Video game developer Epic Games filed for “Epic Games Megaverse” trademarks.
  • The trademarks cover several goods and services, touching on AR/VR, the metaverse, and computer software, among others.
  • The company teamed up with Spire on Tuesday to launch a metaverse experiential project.

The US video game developer Epic Games applied for trademarks covering several products and services at the end of last year. The patents filed under the name “Epic Games Megaverse” include metaverse related technologies, virtual reality (VR) and augmented reality (AR) among others. 

The company has since accelerated the progress in developing its Megaverse projects after collaborating with Spire Animation Studios to build metaverse experiences.

Epic raised $1 billion last April towards its massive metaverse project, which also saw Playstation maker Sony invest $200 million, to follow up its initial $250 million investment in the Fortnite and the Unreal Engine maker in 2020.

Epic CEO Tim Sweeney said at the time the investment was going to help the company accelerate its work in building connected social experiences Fortnite, Rocket League and Fall Guys.

And on Tuesday, Epic Games seemed to have backed those plans after investing in Spire, thereby kickstarting a partnership that will see Epic’s Unreal Engine integrated with Spire’s animation features to build metaverse experiences.

Sweeney said last April, Epic was looking to empower “game developers and creators with Unreal Engine, Epic Online Services and the Epic Games Store.”

Epic’s expansive Megaverse trademarks give its exposure to the gaming industry’s most exciting marketplaces including 3D and 2D game worlds, as well as, virtual reality software and devices.

The trademarks cover products and services that almost puts it in direct Metaversal competition with technology giant Microsoft, which recently said its acquisition of Activision Blizzard will help it create the next internet.

Speaking following the announcement of the Spire investment, Epic CTO Kim Libreri highlighted the film and animation company’s extensive talent and experience in creating heartfelt stories and inspiring characters that have captivated audiences throughout the world.

“They are at the cutting edge of animation and together we will push the state of the art in metaverse entertainment.”

Epic’s metaverse project launch follows other game developers Jam City and Ubisoft that also launched metaverse gaming projects.

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