- Obsess is an e-commerce platform Disney selected to participate in its Web3 accelerator program.
- The virtual storefront displays soundtracks from Disney movies and shows.
- Users can also discover 100 years of Disney music through the virtual experience.
Disney has launched a Web3 experience for its Disney Music Emporium online store in collaboration with 3D virtual e-commerce platform, Obsess, TechCrunch first reported.
Obsess is an e-commerce platform Disney selected to participate in its Web3 accelerator program, which launched in July. Fans can discover music from popular Disney films from the company’s 3D 360 virtual experience by clicking on vinyl records and CDs displayed throughout the virtual store.
Launched this week, the Web3 experience enables Disney fans to listen to and purchase soundtracks from Disney movies and shows, including Encanto, Wandavision, Turning Red, Tomorrowland, Hocus Pocus, Shang-Chi and the Legend of the Ten Rings, Star Wars, The Lion King Musical, and others
To commemorate Disney’s 100th anniversary, which takes place next year, fans can also click through the Disney100: The Wonder of Disney Music, a musical timeline that takes listeners through Disney’s fan favourites throughout the century, including the 1928 debut of Mickey and Minnie Mouse in Steamboat Willie, Snow White and the Seven Dwarfs in 1937, Fantasia in 1940, Moana in 2016 and more.
“We are excited to collaborate with Obsess to launch an exciting new shopping experience for our Disney Music Emporium store. As we prepare to celebrate 100 years of Disney, this is the perfect way to create discovery and fun for our guests,” said Ken Bunt, President of Disney Music Group, in a statement.
While many brands and corporations have called their recently launched virtual experiences a “metaverse“, Disney has avoided using the word to describe its own. Beyond simply existing virtually, the metaverse contains its own blockchain-based digital economy where people can transact and socialise.
Speaking at the company’s D23 Expo fan convention with Reuters in September, Disney CEO Bob Chapek refused to be drawn into the “M-Word” metaverse conversation, referring to the company’s venture into the industry as the next-generation storytelling. In the same month, Disney was seeking a corporate attorney to work on transactions involving emerging technologies, including NFTs, blockchain, metaverse and decentralized finance.
Disney’s Web3-focused accelerator to build the future of immersive experiences. It’s targeting projects involved in technologies such as augmented reality (AR), non-fungible tokens (NFTs), and artificial intelligence (AI) characters.
The company selected Web3 platforms Polygon, Flickplay, Lockerverse, Inworld, Obsess and Red 6 to participate in the program.
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