DeviantArt Extends Art and NFT Image Protection Software to All Web3 Creators

Previously only available for DeviantArt users, DeviantArt Protect is now available to use for work that’s not hosted on the platform.
Image source: DeviantArt

Quick take:

  • Non-DeviantArt users can upload copies of their art to Protect and match them against NFTs minted on one of eight blockchains.
  • The new version of Protect allows beta users to upload 10 images of up to 2GB for free.
  • Protect scans images minted on Ethereum, Klaytn, Polygon, Arbitrum, Optimism, Palm, Tezos, and Flow.

DeviantArt, an online art gallery and community dedicated to creators and art collectors, today announced that its proprietary art protection technology, DeviantArt Protect, is now available for any creator or platform that wants to safeguard their work or their users’ work in Web3.

Launched in Sep 2021, DeviantArt Protect uses AI-powered image recognition technology with added human oversight for quality assurance. This is not unlike OpenSea’s newly introduced NFT copy detection feature.

Users can upload their NFT art to DeviantArt Protect, which will then match it against minted on one of eight blockchains the software supports, such as Ethereum, Klaytn, Polygon, Arbitrum, Optimism, Palm, Tezos, and Flow. More blockchains will be added in the coming months.

To use the expanded DeviantArt Protect service, users can register and upload up to 1,000  pieces of work and 50GB for protection. The software allows beta users to upload 10 images of up to 2GB for free without publishing the content on DeviantArt

Artists are alerted in real-time when a match of their NFT is detected. In case of a potential infringement, users can submit a pre-filled Digital Millennium Copyright Act (DMCA) takedown request to the marketplace that lists the NFT.

Copyright infringement is still largely a point of contention in the NFT space and many who “copymint” NFTs remain unprosecuted due to their anonymity. It is also nearly impossible to remove all traces of counterfeit NFT art from the blockchain. 

“Once something has been minted to the blockchain, even if after that it’s acknowledged as an infringement, actually having it removed from the blockchain is quite unlikely,” DeviantArt CMO Liat Gurwicz told The Verge.

To date, DeviantArt  Protect has indexed over 345 million NFTs from across eight different blockchains, and over 245,000 alerts for stolen NFTs have been sent to registered users. 

DeviantArt is also extending its image protection technology to NFT platforms, with its decentralised cross-chain standard called the Protect Protocol. It is currently in alpha use by select partners including Digital Revenue Recovery solution Red Points, marketplaces on Moonbeam, and NFT auction house Portion. 

The Protect Protocol will open for beta to additional partners in the coming months.

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