Despite Crypto Market Bloodbath, Web3 Trademark Applications Are Still Being Filed at the USPTO

UFC, Kraft Foods, Arizona State University, Yeti Coolers and St Jude Hospital have filed NFT, crypto and metaverse trademarks over the past week.
Image source: Shutterstock

Quick take:

  • Yeti Coolers filed 45 trademark applications to cover NFTs, virtual products and cryptocurrency.
  • St Jude Hospital’s trademark applications cover NFTs and virtual heath & wellness products.
  • UFC’s trademark application covers software and websites for trading, managing, and spending NFTs and cryptocurrencies.

As the crypto market sees a bloodbath, the United States Patent and Trademark Office (USPTO) received Web3 trademark applications from five entities on Jun 7 – 8, trademark attorney Mike Kondoudis revealed in a series of tweets.

On Jun 7, St Jude Children and Research Hospital filed trademark applications for NFTs, avatars, crypto collectibles, virtual health & wellness products, online marketplaces for NFT-backed digital assets, and software for virtual and metaverse environment. On the same day, Yeti Coolers LLC filed a whopping 45 trademarks for the name, Yeti, its tagline, “Built for the wild,” and eight other brands under the company.

Image source: Mike Kondoudis

Yeti’s applications cover NFTs and NFT marketplace, media authenticated by NFTs, cryptocurrency and NFT trading, retail stores featuring NFTs and virtual goods, virtual coolers, clothing, hunting and camping gear, marketplaces featuring digital/physical hybrid NFTs, and digital goods and services built on blockchain technology and the metaverse.

Image source: Mike Kondoudis

On Jun 8, three entities filed trademark applications at the USPTO. They are Arizona State University (ASU), Kraft Foods and UFC.

ASU’s trademark filings signal plans for the university to release virtual clothing, NFT-backed multimedia for athletes, sports highlights, and campus activities, as well as create virtual environments for theatrical productions, athletic events, concerts, art exhibitions and “educational instruction.”

Image source: Mike Kondoudis

Kraft Foods filed trademark applications for seven product lines: Kraft, Jell-o, Kool Aid, Velveeta, Lunchables, Oscar Meyer, and Philadelphia. The applications cover virtual food and beverage products, downloadable virtual goods, namely, NFTs, video game software NFTs, an online marketplace for buying virtual food and drink items, and virtual restaurants.

Image source: Mike Kondoudis

Last but not least, UFC has filed a trademark application for its name, Ultimate Fighting Championship. The application covers software and website which allows members to receive, access, spend, trade and manage cryptocurrency, digital currency, digital tokens, non-fungible tokens, digital collectibles and digital assets.

Image source: Mike Kondoudis

It also indicates plans for UFC to provide an online community for members to participate in discussions, form virtual communities, and engage in social networking featuring user-generated content, cryptocurrency, digital currency, digital tokens, non-fungible tokens, digital collectibles, digital assets, sports and entertainment.

This follows UFC’s partnership with Dapper Labs in January to launch NFTs and its announcement last week to launch gamified UFC Reignmakers NFTs in partnership with DraftKings.

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