- David Beckham has become the latest celebrity to jump on the NFT train.
- The famous former footballer has collaborated with Digital Bits to launch a series of non-fungible tokens and blockchain assets.
- Beckham has also taken the role of global ambassador for DigitalBits.
David Beckham is the latest celebrity to announce plans for Web3 assets. The celebrated English footballing legend and Inter Miami co-owner, has teamed up with DigitalBits to launch a series of non-fungible tokens (NFTs) and blockchain assets. According to the agreement, Beckham will also become DigitalBits’ global ambassador.
DigitalBits is one of the leading open-source blockchains used by developers to launch NFTs, tokens, and stablecoin projects. Beckham’s NFTs and blockchain assets will be exclusively minted on the DigitalBits blockchain.
According to a statement released by the former Manchester United and Real Madrid footballer, Beckham’s ambassadorial role entails “[communicating] the transformative power of DigitialBits blockchain to consumers, brands, and other organisations worldwide.”
The statement said that the A-list celebrity aims to “drive innovation and sustainability in the sector and cultivate new ways for Beckham to connect with his fans across the world,” with this partnership.
Beckham is one of the biggest brands in the sports industry after partnering with the likes of Adidas, Maserati, Diageo and Electronic Arts. The blockchain firm hopes to tap into Beckham’s global influence to reach more crypto enthusiasts.
The English superstar has amassed more than 138 million followers on social media platforms, attracting over 9 billion interactions annually.
Commenting on his new partnership, Beckham said “I knew that this was a major opportunity to create new experiences for my fans online. I have always taken pride in working with the best teams and I am so excited to work on my NFT collections and more innovations in the future.”
He follows several other celebrities and athletes diving into the world of NFTs, including Snoop Dogg, Paris Hilton, and Steve Aoki, among others.
In football, the likes of Neymar Jr, currently playing for PSG are leading NFT adoption, while Cristiano Ronaldo who returned to Manchester United in the summer of 2021 was recently reported to be among investors backing the first Cricket NFT marketplace to issue collectibles approved by the International Cricket Council (ICC).
Last month, Spanish footballing giants Barcelona FC also announced they were independently launching their own metaverse where they will be offering digital assets to fans in a bid to augment their revenue streams.
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