David Beckham Ramps Up Metaverse Campaign with Trademark Application

David Beckham has accelerated his metaverse campaign with a trademark filing to offer virtual clothing, footwear, headgear, NFTs and experiential events.
Image source: DigitalBits

Quick take:

  • David Beckham has filed a trademark application to offer metaverse-related products and services.
  • According to the filing, Beckham plans to offer virtual clothing, footwear and headgear.
  • The celebrated footballer is also looking to offer NFTs and digital tokens, as well as, virtual performance and entertainment events.

Celebrated English footballer David Beckham has filed a trademark application for DAVID BECKHAM to offer virtual goods in the metaverse. The Inter Miami FC co-owner is looking to bring virtual clothing, footwear, and headgear to the immersive 3D space.

Beckham wants to offer his global fan base an opportunity to wear his brand in virtual worlds. 

The filings were submitted on April 19, 2022, under three similar serial numbers, all 97369672 as reported by intellectual property lawyer Mike Kondoudis.

Source: KondoudisLaw/Twitter

The A-list celebrity is also looking to open a virtual retail store where users can purchase virtual goods including clothing, footwear, headgear, and accessories. 

Beckham’s metaverse strategy also targets the entertainment sector with online non-downloadable virtual goods and virtual recreational entertainment services, leisure, and virtual streaming content, among others.

Beckham’s metaverse trademark application comes at the back of several filings by leading US NBA athletes, including Shareef O’Neil, the son of legendary NBA player Shaquille O’Neil and LaMelo Ball, among others.

The announcement also comes weeks after Beckham announced his partnership with DigitalBits to launch a series of NFTs Drops and blockchain assets. The crypto company also made Backham its global ambassador in an attempt to tap into his massive global fanbase.

Beckham took the role of communicating “the transformative power of DigitialBits blockchain to consumers, brands, and other organisations worldwide.”

DigitalBits is one of the reading open-source blockchain ecosystems in the market, with developers using it to launch NFTs, tokens, and stablecoin projects.

The metaverse is a 3D virtual space where users can interact with each other using 3D avatars. The immersive space gained traction in October last year after Facebook rebranded to Meta in a nod to the new direction Mark Zuckerberg’s special media empire was taking.

Recent reports have suggested the metaverse could be worth $800 billion by 2026, while leading investment banks Citi, Morgan Stanley and Goldman Sachs think it could be worth upwards of $8 trillion overall.

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