DASK NFT Characters Feature in Kia America’s New Creative Campaign

The creative campaign is for the new 2023 Kia Soul.
Image source: Kia America

Quick take:

  • The 30-second spot features a QR code that viewers can scan to claim Kia Soul NFTs.
  • The NFTs are powered by NFT platform, Sweet.
  • 10,100 Kia-themed NFTs are available to claim and will be stored in Sweet’s blockchain wallet.

Kia America is launching a new creative broadcast campaign for the 2023 Kia Soul, starring characters from the DASK – Dead Army Skeleton Klub NFT collection. 

The 30-second spot debuts today and features a QR code that viewers can scan to claim Kia Soul NFTs. Viewers who scan the QR code with a smartphone can claim one of 10,100 Kia-themed NFTs, powered by NFT platform, Sweet. The NFT will be deposited and stored in the viewer’s own Sweet blockchain wallet

The Kia-themed NFTs include special edition generative digital collectibles. Each of these limited supply NFTs draws inspiration from both the details of the new 2023 Kia Soul and the DASK NFTs featured in the spot.

Created by David&Goliath, Kia’s creative agency, the campaign titled “Built for Whoever You Are” follows three of the most popular DASK NFT characters as they hop in a new 2023 Kia Soul and drive through city streets.

The characters turn heads as they make their way through the drive-thru at a burger stand to pick up their order for a midnight snack. They then continue up a winding canyon road, where they improvise an elegant outdoor table and enjoy both their food and the view.

The NFT characters are part of the DASK collection of computer-generated digital collectibles with more than 150 handcrafted features.

“With its iconic style, endless adaptability, capability and advanced technology, Soul redefined the boxy small-car segment when it was first launched in 2009 and has steadily evolved to appeal to customers across generations with its edgy good looks, practicality, and efficiency,” said Russell Wager, Vice President, marketing, Kia America. “The Soul is as individualistic as the NFTs are, and as a brand, Kia is always innovating to stay on the cutting edge.”

This isn’t Kia’s first foray into Web3 nor its first collaboration with Sweet. In February, Kia America teamed up with Sweet to launch an NFT collection inspired by the ‘Robo-Dog’ from Kia’s Super Bowl ad spot. Proceeds from the NFT sale went to The Petfinder Foundation which helps shelter animals find their forever homes.

“We are truly proud to join forces again with such a recognizable brand to launch this unique collection for the general public,” said Tom Mizzone, founder and CEO, Sweet. “Above all, it’s a significant milestone for mass adoption since it marks the first NFT drop embedded into a national TV commercial. As such, it will be seen by millions of people, many of whom are experiencing the world of Web3 for the first time.”

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