- WME’s parent company Endeavor owns Dapper Labs’ partner, UFC.
- WME previously signed Boss Beauties, Pixel Vault, Non-fungible Heroes, and others.
- It is not clear what exactly Mack Flavelle will be represented for.
Dapper Labs and CryptoKitties co-founder Mack Flavelle has signed with Hollywood talent agency, WME, according to an exclusive from The Block.
Widely regarded as the OG of NFTs, Flavelle created the popular blockchain game CryptoKitties in 2017, which allows players to purchase, collect, breed and sell virtual cats and is considered one of the earliest attempts to deploy blockchain technology for gaming.
After co-founding Dapper Labs and NBA Top Shot, he spun off his own NFT studio named Big Head Club, which produces NFTs for Web3 projects such as Mila Kunis’ animated series Stoner Cats and Jim Carrey’s Germinations.
The NFT studio is backed by investors including Manifold, WestCoast NFT, Dapper Labs, Justin Waldron, Jason Hitchcock, Serena Ventures, Sabrina Hahn, NFT Investments, Sound Ventures, Kelvin Beachum, Spark and others.
With the signing, Mack Flavelle will join WME’s roster of talents spanning entertainment, music, culture and art. According to The Block, WME is also known for “fostering collaboration” among its roster of talents. However, it’s unclear how exactly WME will sell or make use of Flavelle’s skills to collaborate with other WME talents.
Formed in 1989, WME is the longest-running talent agency. In 2009, William Morris Agency (WMA) merged with Endeavor to become WME, one of the biggest entertainment and media companies with a long roster of global superstars and content creators that include Adele, Aziz Ansari, Dua Lipa, Steve Aoki, and countless others.
WME’s parent company Endeavor owns the mixed martial arts organisation UFC, which announced its partnership with Dapper Labs to launch NFT project, UFC Strike, in January.
There has been a trend of talent agencies signing NFT projects and artists for representation this year. WME has previously added NFT collections such as Bright Moments, Non-fungible Heroes and Boss Beauties to its roster.
In August, United Talent Agency signed three Web3 talents and the MV3 NFT collection – co-created by Stranger Things writer Jessie Nickson-Lopez – for representation. The new additions to UTA’s roster include visual and NFT artists Emonee LaRussa, who created NFTs for the Grammys; Vinnie Hager, who released the NFT collection titled Letters last year; and Andrew Wang, the founder of Web3 art studio Devotion.
UTA has also signed DeadFellaz NFT collection for representation in April, joining CryptoPunks, Meebits, and Autoglyphs on the roster.
American talent and sports agency CAA hired a Chief Metaverse Officer in August. World of Women signed with talent manager Guy Oseary in January while Flower Girls partnered with Dolphin Entertainment in March.
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