- The NFTs will be visual expressions of the speed and sound of the Formula 1 Crypto.com Miami Grand Prix.
- Sensors will be placed along the track to create unique generative art.
- The art will then be minted as NFTs at Kinetica: The Crypto.com NFT Gallery.
Cryptocurrency exchange, Crypto.com, announced today that it will create a collection of NFTs generated in real-time by the speed, sound and data of the Formula 1 Crypto.com Miami Grand Prix.
On Race Day, sensors will be placed along the race track to create unique generative art, which will be visual expressions of the speed and sound of the vehicles in the race.
The dynamically generated art will then be minted as NFTs at Kinetica: The Crypto.com NFT Gallery on Sunday, May 8. Fans who are following the race either physically at the venue or from afar can enter for a chance to win one of 57 dynamically generated NFTs created by the kinetic energy released from every lap around the racing circuit.
To enter, fans will have to create a Crypto.com NFT account and register their interest at crypto.com/miami. Additionally, every successful submission will receive a commemorative NFT with a unique NFT for onsite submissions and a unique NFT for offsite submissions. Submissions close on Monday, May 9 and the commemorative NFTs will be awarded within a week after the race.
“Providing unique and innovative ways to engage with Web3 technology is core to what we do at Crypto.com,” said Kris Marszalek, Co-Founder and Chief Executive Officer of Crypto.com. “Our activation at the Formula 1 Crypto.com Miami Grand Prix is truly groundbreaking in bringing the technology, engineering, and experience of the race to life by creating unique NFTs from data and energy sources in real-time.”
To further commemorate the race, eight Miami-based artists have been assigned a section of the race track as inspiration for an original artwork that will be displayed at Kinetica: The Crypto.com NFT Gallery throughout the entire race weekend from May 6 through May 8. Fans attending the F1 race can also visit the NFT gallery.
This activation follows Crypto.com’s announcement of its nine-year partnership with the Formula 1 Crypto.com Miami Grand Prix. In this partnership, the cryptocurrency exchange will serve as the official title sponsor of the newest Formula1 event.
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