Cleveland Cavaliers Partner with NFT Platform Sweet to Launch “My Cavs Locker” NFT Experience

NBA’s Cleveland Cavaliers has partnered with NFT platform to Sweet to launch “My Cavs Locker” a platform it will use to showcase NFT collectibles starting this year.
Image source: Cleveland Cavaliers

Quick take:

  • Cleveland Cavaliers have announced “My Cavs Locker” NFT experience.
  • Cavs will use the NFT Locker to drop collectibles beginning this year.
  • NBA club has teamed up with the NFT platform Sweet for the project.

The National Basketball Association club Cleveland Cavaliers has launched an NFT experiential platform dubbed, “My Cavs Locker”. The organization said it will use the Locker for NFT drops NFT beginning this year.

Cavaliers collaborated with the consumer and entertainment-focused NFT marketplace Sweet for the project intended for its most passionate Cavs fans both in Cleveland and internationally.

The NBA team said its fans will be able to claim their very one free NFT Locker from MyCavsLocker.io beginning Wednesday, Feb 2. 2022. The claimed lockers will unlock for the first time on Feb. 6, when the Cavaliers host Indiana Pacers at Rocket Mortgage FieldHouse.

The platform will be the Cavs fans interface for interacting with any future collectible drops by the NBA team. 

Cavaliers also said those that attend the game against Indiana Pacers physically will receive their first Cavs NFT collectible, a “Let ‘Em Know” branded t-shirt that they can also showcase in the Locker. The platform will also offer Cavs fans an option to purchase more digital items released on the day.

The club planned digital releases will be the beginning of several similar offers to fans who attend home matches throughout the rest of the 2021-2022 season, including varsity jackets, sneakers, Cavs branded t-shirts. The organization said the items could also make an appearance in the physical world.

In addition, the Cavaliers plans to offer a mini digital Fridge that fans could unlock to a new layer of collectibles.

Commenting on the unveiling of “My Cavs Locker”, Mike Conley, Cavaliers SVP and Chief Information Officer said this is a long-term project that will run through upcoming seasons, allowing fans to continue to interact and showcase collectibles in their Locker.

“This offers our supporters a fantastic and fun way to own a digital shrine, showcasing their love for the team. It also is an extension of our commitment to innovate around the fan experience and constantly explore new ways to build deeper connections with those in Cleveland and across the world who fervently support the team,” Conley added.

On the other hand, Tom Mizzone, CEO of Sweet highlighted the accessibility of the platform saying that all the fans need is a mobile phone to start collecting and enjoying their Lockers’ immersive Cavs experience.

“We see this as a model for how teams can use this new digital tech to empower their fans to literally showcase how much they love their favourite franchises,” he said.

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