Quick take:
- Blockchain company Chain has announced a four-year deal with Kraft Group.
- The partnership makes Chain the official web3 sponsor of the New England Patriots.
- The deal also includes New England Revolution, Gillette Stadium, and Patriot Place.
NFT software provider Chain has announced a 4-year deal with Kraft Group. The privately held company operates in the business of sports through several franchises, which include New England Patriots and New England Revolution among others.
According to the announcement, Chain will be the official blockchain and web3 sponsor of the Patriots, New England Revolution, Gillette Stadium, and Patriot Place.
Chain and Kraft will explore ways Saint Kitts & Nevis-based software company’s suite of award-winning products and services to develop cutting-edge web3 experiences.
Commenting on the partnership, Deepak Thapliyal, Web3 Entrepreneur and CEO of Chain said: “Our team is excited to help Kraft Sports + Entertainment build cutting edge experiences for stadium visitors utilizing Chain’s proprietary blockchain technology.”
According to Thapliyal, partnering with Kraft Sports + Entertainment will enable his company “to envision the future for Gillette Stadium, the New England Patriots and New England Revolution.”
Chain will help Kraft to adapt from web2 to web3, giving it access to a new frontier of fan engagement in the world of sports. Web3 is described as a next-generation internet, which leverages emerging technologies like artificial intelligence, blockchain, augmented reality, virtual reality and decentralised applications to democratise the web.
Several sports franchises have already teamed up with web3 companies to explore opportunities in web3. In the US, MLS team Orlando City teamed up with Socios, the fan token company onboarded several European football teams to its platforms. It recently acquired a 24.5% stake in Spanish giants Barcelona’s audiovisual studio to further the team’s activities in web3.
Murray Kohl, Vice President of Sales for Kraft Sports + Entertainment commented: “The Patriots and Revolution, along with our tech partners, have always strived to be leaders in innovation. From being the first pro sports team with a website and creating the first nightly Internet show, to having the longest continuously running podcast in the world, we’ve embraced the opportunities that advances in technology have presented for us and our fans.”
Kohl thinks that this partnership will enable the company’s fans to connect with Patriots and Revolution in new exciting ways never experienced before.
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