CEEK VR Partners with Playing for Change Foundation for 2022 Official Formula 1 Crypto.com Miami Grand Prix Afterparty

The afterparty and Impact Awards show will premiere exclusively in the CEEK VR metaverse.
Image source: CEEK

Quick take:

  • The afterparty will feature performances by music artists including CeeLo Green, Manuel Turizo, Mau y Ricky.
  • The CEEK Metaverse will also feature an exclusive NFT collection with Impact Awards.
  • Proceeds from the event will benefit the Playing for Change Foundation.

Celebrity metaverse platform, CEEK VR, announced today that it has partnered with Playing for Change Foundation to exclusively premiere the Official Formula 1 Crypto.com Miami Grand Prix afterparty and Impact Awards show in the CEEK VR metaverse.

A non-profit with a mission of creating positive change through music and arts education in over 50 locations across 15 countries, Playing For Change Foundation is holding the afterparty on May 4 at DAER Hard Rock Hollywood.

The afterparty honours music icons Luis Fonsi and Paula Abdul for their career-long philanthropic initiatives and will feature performances by music artists including CeeLo Green, Manuel Turizo, Mau y Ricky and many others.

Viewers can watch the performances on www.ceek.com and on the CEEK VR app. The CEEK metaverse will also feature an exclusive NFT collection with Impact Awards in celebration of the music stars and their fans.

CEEK founder and CEO, Mary Spio says, “The exclusive The Impact Awards / Playing for Change Foundation NFT collection enables us to engage music fans in an exciting and impactful way, while raising funds for a truly important cause.”

Proceeds from the event will go back to the foundation to further its mission of bringing music and arts education to youth worldwide ahead of its annual PFCF Impact Awards at the Faena Forum in Miami Beach, FL. on May 14.

PFCF founder, Whitney Korenke says, “Partnering with the CEEK Metaverse for this year’s Impact Awards is a perfect match. Our two organizations are aligned in our vision to empower people from all parts of the world through music and art. CEEK’s platform will help extend the reach of the show on a global level.”

CEEK is a celebrity metaverse platform that empowers music artists to create NFT’s, live events, avatars, digital merch, venues, art, and social games across multiple virtual worlds.

After signing a nine-year partnership with the Formula 1 Crypto.com Miami Grand Prix, Crypto.com has been launching Web3 activations for the racing championship, including NFT art generated by kinetic energy released from every lap around the racing circuit, which is minted at Kinetica: The Crypto.com NFT Gallery.

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