Quick take:
- WME will also handle live events and brand partnerships for Boss Beauties.
- Boss Beauties’ first NFT collection sold out in 90 minutes.
- The women-empowerment global initiative and NFT startup was co-founded by Lisa Mayer and Anthony Furlong.
NFT startup and women-led global initiative, Boss Beauties, has signed with talent agency, WME, for representation. Going forward, WME will exclusively represent Boss Beauties and help expand its intellectual property across media verticals such as Web3, film, TV, digital and gaming, as well as live events and brand partnerships.
Formed in 1989, WME is the longest-running talent agency. In 2009, William Morris Agency (WMA) merged with Endeavor to become WME, one of the biggest entertainment and media companies with a long roster of global superstars and content creators that include Adele, Aziz Ansari, Dua Lipa, Steve Aoki, and many more.
Boss Beauties follows the footsteps of other NFT collections like Bored Ape Yacht Club and World of Women, which signed with talent manager Guy Oseary, as well as Flower Girls, which partnered with Dolphin media.
Boss Beauties was co-founded last year by Lisa Mayer and Anthony Furlong. Mayer, who is the CEO of Boss Beauties, is the founder of My Social Canvas, a non-profit that is building a global community of Gen-Z entrepreneurs through mentorships and scholarships. Boss Beauties was an extension of My Social Canvas.
Boss Beauties’ first NFT collection of 10,000 digital portraits of diverse women sold out in 90 minutes. Each portrait represents women in different careers including doctors, astronauts, pilots, and more. Part of the proceeds from primary and secondary sales of the NFTs go towards supporting women and girls’ education worldwide.
Reese Witherspoon, Eva Longoria and Kerry Washington are among some of the celebrities who own pieces from the original Boss Beauties NFT collection,
In February, Boss Beauties unveiled the Boss Beauties Role Models collection, which feature 1/1 works of art featuring some of the most innovative women throughout history, along with modern women who are breaking glass ceilings today
The company completed a $4.4 million seed round in April, led by Brit Morin and Randi Zuckerberg’s Offline Ventures. Serena Williams’s Serena Ventures and Anu Duggal’s Female Founders Fund also participated in the round.
Following the fundraise, Mayer said brands had already started to reach out to the team to “feature the IP and leverage it together.” Global advertising agency Wieden+Kennedy, which participated in the seed round also pitched in with a few ideas that the project could pursue to monetise Boss Beauties including developing an animated TV series, brand deals, licensing partnerships, and toys.
Some of Boss Beauties’ recent partnerships include a mentorship program with Hugo Boss, and another with Barbie. A Barbie NFT was part of the Role Model collection and was sold for 6 ETH on OpenSea in March. Proceeds of the sale went to the Barbie Dream Gap Project, a multi-year global initiative created to raise awareness around limiting factors that prevent girls from reaching their full potential.
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