Binance Taps Viral TikTok Star Khaby Lame as Global Brand Ambassador to Increase Web3 Awareness

Khaby Lame will create videos in his signature style to debunk the myths of Web3.
Image source: Binance

Quick take:

  • Lame will also release exclusive NFT collections with Binance.
  • Lame recently dethroned Charlie D’Amelio as the most followed creator on TikTok.
  • The TikTok star said he has been curious about Web3 for some time.

Binance today announced that it has enlisted Senegalese viral TikTok star Khaby Lame as global brand ambassador to drive Web3 awareness and adoption. 

Khaby Lame rose to fame during the pandemic with his spin on “life hack” videos where he mocks overly complicated scenarios without saying a word. In this multi-year partnership with Binance, Lame will create videos in his signature style to tackle some of the misconceptions around Web3. He will also release exclusive NFT collections with Binance.

“Khaby has become a cultural icon and one of the most entertaining creators globally. We love his charm and sense of humor, and think it will bring relevance and relatability as we scale Web3 adoption,” said James Rothwell, Binance Global Vice President of Marketing. “With so much nuance around Web3 and misinformation in the world, it was a perfect match to have Khaby on board to help debunk some of the myths around this space.”

As of this month, Khaby Lame is now the most followed creator on TikTok with more than 142 million followers on the platform, knocking Charlie D’Amelio off the number one spot she had held for two years.

“I consider my followers as my family, and I am always looking for new challenges and interesting content to share with them,” said Khaby Lame. “I’ve been curious about Web3 for some time, and jumped at the chance to partner with a leader like Binance because it aligns perfectly with what I usually do: make complex stuff easy and fun for everyone!”

Binance has recently partnered with some of the world’s biggest stars in sports, music and entertainment. Aside from Khaby Lame, the platform recently announced a multi-year NFT partnership with football legend Cristiano Ronaldo, and joined forces with American pop superstar The Weeknd for his Web3-powered world tour.

Through Web3 and NFTs, fans of Khaby Lame, Cristiano Ronaldo, and The Weeknd can enjoy an enhanced fan experience.

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