Quick take:
- The producers will work with Arnell, KINGSHIP’s Mutant Ape DJ and producer.
- Hit-Boy has produced chart toppers for Beyoncé, Rihanna and Ariana Grande as well as hit records for Jay-Z, Kanye West and others.
- James Fauntleroy has worked on tracks for Bruno Mars, Justin Timberlake, Rihanna, Beyoncé, and more.
KINGSHIP, the virtual band of Universal Music Group’s label, 10:22PM, announced today that they will be working with two chart-topping and award-winning music producers and songwriters Hit-Boy and James Fauntleroy.
The two producers have signed on as part of the group’s sonic team to oversee their music direction and sound alongside Arnell, KINGSHIP’s Mutant Ape DJ and producer.
10:22PM and KINGSHIP, whose members include Captain (vocals, bass), KING (lead vocals), Arnell (beats, producer, drums) and Hud (guitar, keyboards, vocals), shared a first-ever glimpse of the group’s musical direction in a 30-second animation titled “Rider,” which acts as the second chapter in the group’s story following a recent partnership with M&M’S.
California-bred Hit-Boy is a three-time Grammy award-winning producer who has produced pop smashes for Beyoncé, Rihanna and Ariana Grande, as well as hit records for Jay-Z, Kanye West, Kendrick Lamar, Travis Scott, and others in over 13 years in the music industry. He recently earned a Grammy for Nas’ King’s Disease, on which he served as an executive producer.
“I’m always looking to push things forward musically,” said Hit-Boy, “and this is a great opportunity to do something new in the web3 space.”
A four-time Grammy award-winning songwriter, Fauntleroy is best known for co-writing seven songs off of Bruno Mars’ 2017 multi-Grammy-winning album 24K Magic. He has also worked on tracks for Justin Timberlake, Rihanna, Beyoncé, and is featured on songs with Kendrick Lamar, J. Cole, Nas, Travis Scott and A$AP Rocky, among others. Additionally, Fauntleroy has a background in 3D modeling, web design and coding.
“It’s so exciting to be a part of something historical and ambitious. As a huge nerd, and music fanatic, I can’t wait to see what comes from the intersection of the web3 collectors/creatives and the entertainment creative community,” said Fauntleroy.
KINGSHIP was unveiled last November during the peak of the crypto euphoria. While the market downturn caused KINGSHIP’s founder Celine Joshua to delay her NFT plans for the group, KINGSHIP sold out their entire collection of 5,000 access-enabled Key Cards NFTs which has generated $1.5 million.
“We have seen the fluctuations in the marketplace and the decline of Ether and so many projects not fulfilling promises,” Joshua told Bloomberg. “Consumer sentiment changed. But we decided, or I decided, that we have a development plan.”
Hit-Boy and Fauntleroy are still building out how exactly KINGSHIP and the band members will express themselves musically.
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