Quick take:
- The partnership launches Autograph’s live entertainment NFT vertical.
- The launch will kick off at BUKU Music and Art Project, a two-day music and art festival in New Orleans.
- Eight graffiti artists’ works will be sold as NFTs.
Retired American footballer Tom Brady’s NFT platform, Autograph, has partnered with Los Angeles live entertainment and events company AEG Presents for NFTs.
Autograph is a Web3 platform that brings together brands and big names in sports, entertainment and culture to create unique digital collections and experiences.
The multi-year partnership will launch Autograph’s live entertainment NFT vertical and will kick off at BUKU Music and Art Project, a two-day music and art festival in New Orleans, on Mar 25.
Autograph will be producing live on-site activations at the festival, including an auction of graffiti art. Eight graffiti artists’ works will be sold as NFTs on OpenSea.
Attendees can also create and mint their own festival posters on-site. Commemorative NFTs which will unlock utility for the 2023 event can be redeemed after this year’s festival.
Dillon Rosenblatt, CEO of Autograph, said: “Festival culture creates an opportunity to build and curate communities at scale through Web 3 technology; our goal is to create an experience that lives digitally and physically to enhance the festival attendees’ overall experience.
“We are thrilled to kick-off our partnership with AEG Presents through an interactive experience at BUKU defined by celebrating the connection between art and technology.”
After BUKU, Autograph will continue to produce on-site activations, NFT collections and commemorative NFTs at other music festivals, events and venues such as Electric Forest, Hangout Music Festival, Firefly, Day N Vegas, and Forest Hills Stadium.
Andrew Klein, Managing Director, AEG Global Partnerships, added: “This partnership offers our festival-goers a new, innovative format to commemorate their experiences and create unique and custom NFT collections.
“There’s such excitement around BUKU’s return, and Autograph will help amplify that special feeling of the festival to a broader community and also drive deeper engagement with the audience. We’re very excited about this launch.”
Music festivals and events companies have been jumping on the Web3 bandwagon lately to marry the physical with digital and cash in on the NFT craze.
In February, Coachella dropped its first NFT collection that includes lifetime passes that can unlock on-site experiences.
On Mar 10, Belgian dance music festival Tomorrowland announced its partnership with FTX Europe for Web3 and NFT experiences with on-site activations.
Recently, American video game developer and live music events company Insomniac announced that it’s teaming up with 3D technology provider Unity Software to bring experiential events to the metaverse.
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