Aston Martin F1 Showcases Its 2022 Grand Prix Race Car with an NFT Drop on Crypto.com

Global sports car brand Aston Martin’s F1 team has announced an NFT drop on Crypto.com to commemorate the launch of the team’s 2022 Grand Prix race car.
Image source: formula1.com

Quick take:

  • Aston Martin Aramco Cognizant Formula One™ Team has announced an NFT drop on Crypto.com.
  • The team is celebrating the launch of their 2022 Grand Prix race car by issuing digital versions of the components from the recently revealed machine.
  • The collection is scaled into three different levels, Accelerate, Slipstream and Velocity, which vary in terms of exclusivity and price points.

Aston Martin Aramco Cognizant Formula One™ Team and its global partner Crypto.com have announced an NFT drop to celebrate the launch of the team’s 2022 Grand Prix race car.

The NFT drop will be tiered into three levels Accelerate, Slipstream and Velocity, which vary depending on exclusivity and price point. The motor car company said it wants to bring its fans closer by allowing them to own digital versions of the components from the recently unveiled machine.

The NFT rewards unlock different rewards and price points for each tier. The F1 brand said that fans that collect all four digital renders of the components from this year’s Grand Prix race car will be given an opportunity to unlock and purchase a special-edition asset, the full AMR22 model.

This year’s collection was inspired by the popularity of the 2021 NFT drop that made the Aston Martin Cognizant F1 team one of Crypto.com’s leading NFT creators, amassing more than $2 million in sales.

As a result, the team is offering Crypto.com NFT collectors who hold one of the original assets as of the 2021 NFT drop date a complimentary NFT thanking them for their loyalty and support in the original collection.

Commenting on the new NFT drop, Rob Bloom, Chief Marketing Officer Aston Martin Aramco Cognizant Formula One™ Team said “our first NFT drop of the 2022 season builds on the foundations we established with Crypto.com NFT at the beginning of last year when we gave fans the chance to own the first new footage of an Aston Martin Grand Prix car on-track for more than six decades,” adding that the team was looking forward to the reception of the new collection.

On the other hand, Joe Conyers III, Executive Vice President and Global Head of NFT Crypto.com said “the growth of the digital collectible market has grown considerably over the past year, and we’re delighted to be collaborating with the Aston Martin Aramco Cognizant Formula One™ Team on an even more ambitious set of NFTs ahead of the start of the 2022 Formula One season.”

The drop brings to life “the breadth and depth of the engineering know-how that has created the AMR22.”

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