Quick take:
- Yahoo Inc. has filed a trademark application for AOL indicating plans to take it into the metaverse.
- Luxury department stores Neiman Marcus and Bergdoff Goodman have also filed trademark applications to offer virtual goods authenticated by NFTs.
- Subway is the latest fast-food chain to file NFt and metaverse trademark applications.
Four major American brands and companies have filed NFT and metaverse trademark applications in the last seven days, according to tweets from trademark lawyer Mike Kondoudis.
On May 19, Yahoo Inc., the parent company of online service provider, AOL, filed a trademark application indicating plans to expand the AOL brand into NFTs, online virtual environments, and software for the creation of digital animated and non-animated designs and characters, avatars, digital overlays and skins for access and use in online environments.
Luxury department stores Neiman Marcus and Bergdorf Goodman have also filed trademark applications to offer virtual goods authenticated by NFTs, on May 19. According to the filings at the United States Patent and Trademark Office (USPTO) The trademark covers retail store services featuring virtual goods and retail store services featuring virtual goods authenticated by non-fungible tokens.
Neiman Marcus previously partnered with Boss Beauties to unveil Neiman’s co-founder Carrie Marcus Neiman as one of the NFT images among Boss Beauties’ Role Models collection for International Women’s Day.
On May 17, fast-food chain, Subway, filed two trademark applications for the Subway brand and its stylised ‘S’ logo indicating plans for virtual food and drinks, a virtual restaurant environment for recreational, leisure or entertainment purposes, and a virtual restaurant offering home delivery services.
With that, Subway is the latest fast-food chain with plans for the metaverse, joining McDonald’s, KFC, Taco Bell, Pizza Hut, Burger King, Arby’s WingStop, and Wendy’s which revealed a video on Apr 2 of its virtual world, dubbed ‘Wendyverse’, located in Meta’s Horizon Worlds.
Last but not least, American traveling circus company, The Ringling Bros-Barnum & Bailey Circus, has filed six new trademark applications for its name, logo, and slogan “the greatest show on Earth,” also on May 17.
The applications cover circus-related information “for use in online virtual worlds” and circus-related information authenticated by NFTs.
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