Animoca Acquires 67% Stake in Be Media to Onboard Australian Brands to Web3

Yat Siu’s Animoca Brands is making strides in Australia after securing a 67% stake in digital marketing agency Be Media in a bid to onboard Australian brands to Web3.
Image source: Animoca Brands

Quick take:

  • Animoca Brands has announced the acquisition of Be Media.
  • The Hong Kong-based blockchain and GameFi investment company purchased a 67% stake in the Australian digital marketing agency.
  • Animoca wants to use Be Media to onboard Australian brands to Web3.

Animoca Brands has added the latest member to its ever-expanding portfolio of acquisitions and partnerships after buying a 67% stake in Be Media. The Hong Kong-based blockchain gaming and metaverse company wants to use the digital marketing agency as part of its broader plan of onboarding Australian brands to Web3.

A Be Media spokesperson exclusive told NFTgators in an email the acquisition will leave Jordan Fogarty Be CEO and Be Media with a 3% stake. According to the announcement, Forgaty, who is also an investor in Animoca Brands will continue to run Be Media operations.

Be Media is one of Australia’s leading digital marketing agencies having served global clients including Audi, Harley Davidson, and Finbar.

Founded in 2013, it has grown over the years to hold offices in Perth, Sidney, and Melbourne. The company has established itself as a leader in Web2 marketing, focusing on digital strategy, search, and social advertising.

However, Be Media is now set to scale its perspective following the acquisition by Animoca Brands.

The company “will spearhead partnerships with major Australian brands as its parent company pursues the goals of advancing the emergence of the open metaverse and delivering digital property rights to online users via blockchain and NFTs,” Animoca wrote in the press statement.

Be Media has already kickstarted an aggressive recruitment process in the fields of blockchain development and project management.

Commenting on his company’s latest acquisition, Yat Siu, the co-founder and executive chairman of Animoca Brands, said Be Media will play a crucial part in Animoca’s broad strategy of establishing an ecosystem to support the Australian market and beyond.

“There are tremendous opportunities in Australia and Be Media will enhance our ability to work with companies that wish to participate in the exciting opportunities presented by the emerging open metaverse,” he said.

Fogarty echoed Siu’s remarks highlighting the opportunity his company will get to continue supporting “cherished Australian brands who want to explore opportunities in this space and introduce their customers to the metaverse, NFTs, and the power of digital property rights.”

“I couldn’t be more excited to join Yat and Animoca Brands, the dominant frontrunner in Web3 with a bold vision to help to build a truly open and decentralised metaverse,” he commented.

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