Quick take:
- Creators on Behance can reduce their carbon footprint and avoid high gas fees when minting NFTs.
- Any NFTs created by users can be displayed on their Behance portfolio.
- This comes after Behance added support for NFT functionality in October.
American software company, Adobe, announced today that it is integrating Polygon into its creative portfolio site, Behance. According to Polygon, the integration will allow creators to showcase their work “on an eco-conscious and low-fee alternative to Ethereum.”
To get started, Behance users can simply connect their Web3 wallet to their Behance profile and any NFTs they create can be displayed on their Behance portfolio. Creators can also mint NFTs onto OpenSea on the Polygon network, thereby avoiding Ethereum and its high gas fees.
Behance added support for NFT functionality in October. Since then, tens of thousands of Behance users have connected their Metamask wallets to Behance, highlighting the demand to display NFTs on the platform.
Will Allen, the Adobe VP in charge of Behance told TechCrunch in October that the company is not interested in creating an NFT marketplace, and would rather focus on enabling artists to showcase their work.
On Mar 7, Will Allen announced that users can connect their Phantom wallet and showcase their Solana NFTs on their Behance profiles.
Behance’s integration with Polygon is the next step for the portfolio site as it continues to support artists around the globe.
“By combining Polygon’s low-cost and composable network with Behance’s new NFT functionality, creators can take a holistic journey from design to showcase, all the way to the potential sale of the NFT,” said Sandeep Nailwal, co-founder of Polygon. “Allowing users to embrace this technology in an efficient and environmentally-conscious way stands to greatly augment the creator economy.”
Using an efficient Proof-of-Stake (PoS) consensus mechanism to mint and transfer assets, the network has a lower carbon footprint compared to Ethereum. An NFT minted on Polygon produces about 66 grams of CO2, the equivalent of driving 0.26 kilometres.
The combination of low carbon footprint and low gas fees has made Polygon an appealing choice for Web3 companies and creators. In the first six months of Polygon’s deployment on OpenSea in June last year, more than 5 million NFTs have been minted on the marketplace.
Some notable NFT drops on the Polygon network include Dolce & Gabbana’s Collezione Genesi NFT, Clinique, Leo Messi, Draftkings, Stephen Curry, and most recently, Snoop Dogg’s mixtape.
In October, Adobe launched its Content Authenticity Initiative, an open-source standard that allows artists to attach their artwork provenance to their creations. The company is collaborating with NFT marketplaces including OpenSea, SuperRare, KnownOrigin, and Rarible, to make this provenance visible.
That same artwork provenance is also displayed on Behance to help protect creators and collectors alike.
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