Quick take:
- The Bored Ape, named Indigo Herz, appeared on a cereal box.
- The teaser was narrated by British rapper, Stormzy.
- Adidas purchased Indigo Herz in September 2021 for 46 ETH ($156,000).
Bored Ape #8774, belonging to Adidas, appeared alongside what appears to be CGI-rendered versions of football stars Messi, Benzema and others in a promotional trailer for the upcoming FIFA World Cup in Qatar.
The Bored Ape, named Indigo Herz, was spotted on a cereal box of “Indigoooooals”, with British rapper Stormzy narrating that Benzema eats goals for breakfast. The rapper also makes a cameo as the coach driver transporting the football players to the football competition.
catch our family reunion all World Cup long 🏡#ImpossibleIsNothing pic.twitter.com/UCNG2WBnLg
— adidas (@adidas) November 14, 2022
Adidas purchased Indigo Herz in September 2021 for 46 ETH ($156,000 at the time). With Yuga Labs, BAYC’s parent company, granting full intellectual property and commercial rights to their NFTs, anyone who owns Bored Ape NFTs can use the artwork for business purposes across media verticals and on physical products ranging from merchandise to advertising and branding.
The sportswear brand first partnered with Yuga Labs for Into The Metaverse (ITM), its sold-out inaugural NFT project launched in collaboration with NFT pioneers gmoney, PUNKS Comic and Bored Ape Yacht Club. Bored Ape characters featured in the ITM NFT drop.
For phase 1 of the roadmap, holders of ITM NFT can connect their wallet to the ITM website and order one piece of physical product of their choice per NFT held in the wallet. Claiming the physical merch will burn the ERC-1155 NFT in the holder’s wallet, but holders will receive a phase 2 ITM token in return. Currently in phase 2, ITM will provide greater utility and experiences for NFT holders via physical merchandise.
A new unrelated capsule NFT collection by Adidas will be unveiled on Nov 16. Adidas has generated over $10 million in total NFT revenue so far.
Other brands that have used Bored Ape imagery for commercial and business purposes include Bored & Hungry, a California-based fast restaurant based on Bored Ape #6184, which restaurant co-founder Nguyen owns.
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