Quick take:
- AC Milan has joined the web3 eSports football race in collaboration with MonkeyLeague.
- The announcement comes less than two months after the Italian football giants signed a multi-year partnership with Sorare.
- The partnership extends MonkeyLeague’s list of partnerships to the football world.
AC Milan and MonkeyLeague have announced a multi-year deal to launch web3 eSports football. The Italian footballing giants are extending their family of web3 partnerships after announcing a collaboration with NFT gaming and fan token platform Sorare in July.
On the other hand, MonkeyLeague extends its footprint into the world of football, with AC Milan its first partner.
In an exclusive comment to NFTgators, Oren Langberg, Head of Marketing & Partnerships at MonkeyLeague said: “AC Milan being our first club is a stamp of approval to what we’re building, the level of quality we set, and our ability to be a web3 sports gaming leader. It elevates MonkeyLeague, allows us to greater connect the MonkeyLeague gaming experience to the real world, and is one of several partnerships we have planned to bridge web2 and web3.”
The NFT-based game allows users to build teams of at least six monkey NFT characters where they can compete to climb up the ranks.
The game is powered by MonkeyLeague’s own in-game token MonkeyBucks $MBS and other in-game assets that can be traded for real money in and out of the game.
The new Milan partnership encompasses creating exclusive “Rossoneri-branded NFT game assets, wearables, special game tournaments, and co-marketing events,” the company wrote in a press release on Friday.
According to the announcement, AC Milan players will also be involved in playtesting the game and products co-created by the two companies.
The two companies will collaborate to launch a new collection of branded AC Milan NFT game assets such as MonkeyPlayers, skins and Stadiums.
Casper Stylsvig, Chief Revenue Officer of AC Milan commented: “We are thrilled to kick off this partnership with MonkeyLeague, a collaboration that allows us to strengthen our positioning in the field of digital innovation. We are particularly proud to be the first football club to partner with MonkeyLeague, bringing this game to our supporters around the world and offering them a new innovative way to engage with their favourite team.”
MonkeyLeague’s latest partnership comes at the back of another major deal with publicly listed gaming technology company BUFF, announced in June. Langberg said this partnership was particularly important for bridging web2 and web3.
The company’s deal with AC Milan will also see the Rossoneri select high-profile future MonkeyLeague esports tournaments.
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