Quick take:
- Absolute Labs has announced an $8 million seed round backed by Aglaé Ventures, MoonPay and Others.
- The company is building a web3 campaign management platform for brands.
- Its Wallet Relationship Management platform has already onboarded LVMH, The Sandbox, Moonpay, Mocaverse and other leading brands as users.
Absolute Labs has announced an $8 million seed round from Aglaé Ventures, MoonPay, Near Foundation, Samsung Next, and Animoca Brands’ strategic venture arm Sparkle Ventures.
The fundraising also attracted participation from Plassa Capital, Punja Global Ventures and W3i.
Absolute Labs offers a Wallet Relationship Management (WRM) Platform that helps Customer Relationship Management (CRM) teams to manage marketing campaigns in Web3.
Absolute Labs has already signed up some of the leading brands including LVMH, The Sandbox, Moonpay, and Animoca Brands’ Mocaverse, among others. The platform allows marketing teams to leverage wallet data on public blockchains to gain critical insights into prospects and customers.
Teams can also use the platform to identify actionable segments and automate cross-channel campaigns including NFT airdrops across the entire marketing funnel.
Commenting on the fundraising, Absolute Labs CEO and co-founder, Samir Addamine said: “WRM™ was born from the realization that existing Web2 CRM solutions are neither capable nor positioned to meet the requirements and opportunities of blockchain-based marketing.”
“Wallets hold the keys to everything Web3 – from proving identity, providing access to value-rich brand experiences, facilitating payments, creating “ownership” opportunities for customers and more. We’re proud to have an incredible range of partners who share our belief that any brand that recognizes the awesome potential of Web3 must have absolute WRM™ as a core component of its Martech stack,” added Addamine.
On the other hand, Vanessa Grellet, Managing Partner at Aglaé Ventures sees Absolute Labs’ WRM platform as a key component for Web2 brands looking to leverage customer insights from public blockchains.
“Absolute Labs’ innovative ways to leverage data analytics, CRM and marketing automation support the adoption of Web3 and create opportunities for brand engagement,” said Grellet.
Abhay Mav, Head of Moonpay Ventures commented: “Absolute labs’ vision of the WRM™ platform aligns strongly with our mission of making it easier for millions of users to experience Web3 and thereby onboard a billion users to Web3. We see their WRM platform as an essential component of the marketing ecosystem to support both native Web3 and Web2 brands into this incredible, evolving, new space and we are proud to be their partner.”
According to the Absolute Labs website, its platform allows marketers to analyse over 420 million wallet profiles without compromising their customer privacy.
Keith Grossman, TIME president is quoted on the website saying: “I continuously find myself exploring Absolute Labs dashboards and uncovering new insights about TIME’s collections and the web3 space in general.”
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